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Evoking Brand
Crossing the streams of brand strategy, messaging and voice, and content strategy to create meaningful brand storytelling.
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Style Guides
Kevin Potts
in
Evoking Brand
Jul 11, 2016
What is the difference between voice and tone?
In brand style guides, “voice” and “tone” are sometimes blended together or freely interchanged. This is a bit of a disservice.
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