It seems that the key to success with us “Millennials” is simply authenticity and transparency. Why is that so hard for so many companies to understand?
Week 12 (12/1): Pop Culture + #brands
Wolfgang Gartner’s article really opened my eyes to how the music industry has transcended with the use of social media and its various platforms. However, I do not agree with the negative connotations and the blame he attaches to social media; though in not as harsh terms, he suggests…
This week’s readings about branding made me think of all the different ways I brand myself online. Not only do I have a different identity (shown in the things I post) on Facebook vs. Instagram vs. Snapchat vs. Twitter, I also have different dimensions to my personal brand vs. my…
How do you market to millennials? I think a simple answer is one that’s always been used — adhere to the ever-changing demands of our society. With time comes change, with change comes different attitudes, with different attitudes comes different perspectives. Because every generation has a…
Almost every single industry that involves some sort of fame has become a much more involved job in the recent years. Authors now don’t just write books, they have twitter accounts, Facebook pages, and can blog. Artist are not just expected to produce art but in order to gain fame it helps if they…
The arrival of the internet brought many changes with it other than the social media takeover. The way we view television and the content we enjoy has changed as well. It was interesting to see how Comedy Central is adjusting their ad revenue and platform strategies to adjust for this as well…
The article about millennials struck a chord with me. Since I am considered to be a millennial, it was all too familiar. We truly are a self-absorbed bunch, and we choose our actions to make our online selves seem as interesting as possible. I’ll go out of my way to order a fun dessert shaped like a potted plant…
It was interesting reading Wolfgang Gartner’s piece as he outlines how artists are basically a brand in themselves today. I understand his point that the way artists portray themselves on social media isn’t necessarily aligned with their actual personality. However, I don’t think this…
The main message I took away from this week’s reading is one that isn’t even specific to #brands. Its’ one that’s been running through this course since the very beginning, but has never been clearer to me than in this post: when it comes to social media, nobody really knows what the heck…
I found the reading about Snapchat to be intriguing because it really made me realize how much Snapchat has evolved since it first came about. It started out as an extremely simple concept that was so radically different from other popular social media platforms at the time. Now the app advertises brands…