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Grocery Shopping Reimagined: Evaluating the User Experience of Trader Joe’s Website

Grocery Shopping Reimagined: Evaluating the User Experience of Trader Joe’s Website

This case study was a student project for the course LIS611 User Experience Design 1 at UW-Madison, completed in December 2023. The goal…
Go to the profile of Ms.Daydream 夢裡什麼都有（吧）
Ms.Daydream 夢裡什麼都有（吧）
Distinctive Advantages of User Journey Maps (vs. Affinity Diagrams)

Distinctive Advantages of User Journey Maps (vs. Affinity Diagrams)

In our project to enhance the user experience at Trader Joe’s, a chain grocery store in the U.S., the purpose of mapping the user journey…
Go to the profile of Ms.Daydream 夢裡什麼都有（吧）
Ms.Daydream 夢裡什麼都有（吧）
What Made for a Smoother Discussion When Creating an Affinity Diagram

What Made for a Smoother Discussion When Creating an Affinity Diagram

As a beginner in UX, the concept of affinity diagramming seemed daunting after my initial encounter with it during a social design project…
Go to the profile of Ms.Daydream 夢裡什麼都有（吧）
Ms.Daydream 夢裡什麼都有（吧）
Unlocking the Business Value of UX: 4 Types of Metrics to Track

Unlocking the Business Value of UX: 4 Types of Metrics to Track

A positive UX can lead to better user engagement, increased customer retention, and higher revenue. But how could we ensure and prove the…
Go to the profile of Ms.Daydream 夢裡什麼都有（吧）
Ms.Daydream 夢裡什麼都有（吧）
Who we should design for? And what constitutes a good user experience?

Who we should design for? And what constitutes a good user experience?

You might think that, “isn't the answer obvious? Of course, we design for users!” Here’s another point of view.
Go to the profile of Ms.Daydream 夢裡什麼都有（吧）
Ms.Daydream 夢裡什麼都有（吧）
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