From Chaos to Clarity: Why Miro is the Ultimate Tool for Organized Product Development

Lasse Olsen
Failing forward book
3 min readMay 21, 2023

Building products are often, and probably should be, a chaotic process. To have confidence in prioritising one thing, it helps to understand all the other nine things you could have prioritised. If all this insight is spread across private folders and power points, it slows the team down.

This is where Miro comes in.

All of this is imporant to make good decisions and all of this should be easily available for the whole team

If you haven’t heard of Miro, it’s essentially a never-ending digital whiteboard. As a matter of fact, it was quickly adopted by our team as one of our most important tools for collaboration and product discovery.

On our main board, we have:

  • Data
  • Workshops
  • Kanban-board
  • Oppurtunity Solution Threes
  • Insights
  • Oppurtunities
  • User tests and interviews

It’s important to have everything connected in one place because:

  1. It gives the whole team ownership of what we want to achieve.
  2. It let’s us communicate with stakeholders on a new level. Instead of throwing away time creating power points that will get outdated, we regularly show them our Miro board and have conversations of what we are working on and why.
  3. We have a great overview of onboarding (which is our focus) and what we can do. If someone asks “have you thought about this?”, we can say “yes! But right now our focus is this other thing because we believe it’s more urgent”. (I’ve written about taking unpopular decisions in lenght)
Our main board is so big it’s impossible to take a full picture of the whole thang. And you know, because everything is confidential, I had to pixelate… everything

A lot of our team discussions happens while we all look at the Miro board(s). We have others miro board too, because some times it’s cleaner to seperate something. These are:

  • Monday Commitments (we share a board with multiple teams)
  • OKR’s (where we have a workshops. Creates a nice archive of quarters)
  • Inspiration (overview of what our competitors are doing on onboarding, but also other apps and companies in different markeds)
  • Technical boards (where we work on technical debt, alarms etc)
  • Projects (seperate one-time projects that’s easier to not have on the main board)
  • My own board (I don’t use it that much, because if I’m working on an oppurtunity I’d rather have the whole team have access to it)

So, if you want to get started with Miro:

  1. Just start
  2. Make it ugly (because if you prettify it, people will be afraid to use it)
  3. DM me if you have questions

Good luck!

Nice, you made it to the end! 🎉

P.S. You can read about how Miro is a strategic tool for us at Everyone Can Do Strategy.

P.S.S. You can of course follow me on Medium, and Linkedin or Goodreads.

If you would like more stories like these, check out Failing Forward.

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