I’ve been working on my startup, Fair Tread, for over a year now, having left the camaraderie (and safety) that goes with being the CTO at Fast Company to embark on a mission to fix what I saw as the elephants in the room ¹:
Every time you load up a website, open an app, or look at a screen, advertisers and brands are bidding for your attention. There have been attempts to help you make some of the…
