Brand

The way of the butterfly

Photo Credit — Pinterest // S. Dalí

“For once Andy Warhol was left speechless. The occasion was a meeting with Salvador Dalí at New York’s St. Regis Hotel”.

They say Salvador Dalí was the only person who truly impressed Andy Wahrol, our inspirational guide (see here).

A number of Dalí’s paintings include the use of butterflies.

Why did we choose a butterfly?

Our logo represents our purpose, vision, mission and values:

The Butterfly is the symbol of unity, fun, freedom and transformations. This powerful insect is an inspiration for adding more color into our life and self- expression. Those who have the butterfly as a totem may be naturally inclined to express themselves openly and change constantly, to reflect their colors into their environment.

Speaking about Fashion and Time,

The metamorphosis of a butterfly and its short lifetime can be associated with trends in Fashion.
The metamorphosis can be viewed as somewhat of a “natural clock,” or a natural phenomenon which defines a measurable period of time.

In today’s social media culture and context,

The butterfly emoji is one of trendiest emoji used by IG users.
The butterfly emoji for iPhone

So, will you follow the way of the butterfly?

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FashTime is young (funded) tech-startup on a mission to make fashion-digital disruptions that drive the world forward. We see a stronger world connected through Fashion and Time. Follow us on Instagram :)