The way of the butterfly
“For once Andy Warhol was left speechless. The occasion was a meeting with Salvador Dalí at New York’s St. Regis Hotel”.
They say Salvador Dalí was the only person who truly impressed Andy Wahrol, our inspirational guide (see here).
A number of Dalí’s paintings include the use of butterflies.
Why did we choose a butterfly?
Our logo represents our purpose, vision, mission and values:
The Butterfly is the symbol of unity, fun, freedom and transformations. This powerful insect is an inspiration for adding more color into our life and self- expression. Those who have the butterfly as a totem may be naturally inclined to express themselves openly and change constantly, to reflect their colors into their environment.
Speaking about Fashion and Time,
The metamorphosis of a butterfly and its short lifetime can be associated with trends in Fashion.
The metamorphosis can be viewed as somewhat of a “natural clock,” or a natural phenomenon which defines a measurable period of time.
In today’s social media culture and context,
The butterfly emoji is one of trendiest emoji used by IG users.