The Problem & The Why

The Market for Attention, Time & Fashion

Apr 30, 2018 · 4 min read

The most important thing in a company, from the point of view of its own members, is the Purpose. No single doubt about it.

How were you born? What were you born for? Why do you exist? Why are you doing something?

The Purpose is the driver of a company’s vision and it makes you come up with — and focus daily on — a business-oriented mission, through which you wanna serve your Purpose.

Sometimes, purpose and mission are the same thing in a company.

Sometimes, purpose and mission are clearly distinct. Indeed, the former is more philosophical and abstract (the great why) and the latter is more business/technology/product oriented and more practical (the what and how).

You also have to differentiate between the team’s purpose and the company’s purpose.

Problem — The Market for Attention is broken

At FashTime, we are obsessed with Time. Time is Money, right?


Do people get what they deserve? Is the current Market for Attention Efficient? Hell no!

However, let’s start from the beginning.

This is the Market for Attention (MFA) today.

Platforms are media “brokers” where users SELL (share) their time in exchange for content. Brands BUY (acquire) users’ time in exchange for their own content. Lastly, users creators / brands’ voice also BUY (acquire) users’ time in exchange for their own content to SELL (transfer) it back to brands.

Attention is a function of Time and means Engagement, Conversion & Data.


Content is oversaturating platforms while Time is scarce. The attention economy, driven by social media, is witnessing overdemand of time and oversupply of content.

Context into detail



Selling time sucks. 97% of users who spend time on content or receive time from others on theirs, make $ 0.00 (or not enough). The value of Time, related to the MFA in 2017, was $ 37T in “salary” cost — opportunity and ecommerce purchases: even 1 second is so expensive that users choose to minimize their time-cost per content.


The market focuses on high-dopamine vanity metrics, e.g. Likes. Likes are cheaper but can’t measure attention spans. Users trade authenticity for Likes and buy Likes, due to pressure to perform ($ 1B+ in value)

Users spend less time per content (-33% in 5y) leading to a decrease in attention span: content is everywhere while time is scarce.


Buying time sucks. Brands are affected: E-commerce ROI is dropping and overdemand for time drives ads/data cost up 6% yearly.


Problem into detail

The Why — Think in Seconds

Since 75% of social media content watched by Gen Z in 2017 involved fashion, we believe focusing on the social fashion & fashion advertising market is the best way to start re-imagining the future.

We are here to bring the power and monetary value of time to social media users and brands, in the fashion lifestyle market.

Startups have been trying to innovate the system by leveraging a new platform or content experience.

The traditional models generally ignore the role of time in the exchange between consumers, platforms, and advertisers.

So, what if we told you that we are capable of…


Converting the time spent and data generated by users on social media with actual money.


Making everyone start thinking in seconds and stop being so obsessed with the like.


Incentivizing the whole market to spend more time on more valuable content and platform experiences.

All eyes are on Fashion.

Not only we are making its users happier but brands too.

As a consequence, we can say that…


FashTime is a young (funded) tech-startup that is reimagining social media through a disruptive platform: Follow us on Instagram :)

Welcome to the blog of FashTime.

Welcome to the blog of FashTime. We are here to share and document our incredible journey with you. The Future is Like-Free. Think in Seconds.


Written by


Bringing the power & monetary value of time to social media users & brands, in the fashion lifestyle market.

Welcome to the blog of FashTime. We are here to share and document our incredible journey with you. The Future is Like-Free. Think in Seconds.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store