Vision & Mission

Behind FashTime #2


Vision — what we see and chase

Once you know and understand your purpose and ingredients, it’s time to move to the next level.

Having a clear articulable Vision is like saying:

“ok, now that I know my purpose, where am I going from that?”.

Being able to articulate the vision and make it understandable is key in order to create a sustainable company: the vision is the long-term destination.

FashTime’s vision is the framework for our Roadmap + guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

It consists of 5Ps:


“We see a stronger world connected through Fashion and Time”


Be seen as a fashion-digital reference point for the Gen Z, Millennials, the online fashion market (and beyond).


Thanks to FashTime, we see a world where we can:

Wear our true colours (show our true self) and feel like our best selves (be confident about ourselves), without the pressure to please others and fear of non-recognition, while still being respectful and open.

Live for the moment without forgetting our past (who we are): while leaving behind what prevents us from fully living in the present (challenging ourselves in order to change for the better).

Be seen and feel truly recognized for who we are. In the future everyone will have their “15 minutes”. Literally.


Be the partner of choice and add value on a constant basis, without compromising the essence of the company.


Be known as a company that thrives on design-thinking and social-digital innovation.

Mission — What we do and how

Purpose and vision frame our mission: what we do daily and how we do it. Basically, it tells you what we do in order to achieve our vision and how we’re gonna serve our purpose.

Again, our mission is different from our purpose because is more practical and represents our execution part.

Mission Statement

“To drive the world forward, through fashion-digital disruptions”.

Or, in other words…

“We make fashion-digital disruptions that drive the world forward “.


We re-imagine Fashion and how fashion is shared, digitally.
We help brands move forward, digitally.

About the Future

FashTime as it is now, is…the first taste of our sense of purpose; The catalyst necessary to achieve our ‘ultimate big vision’ and implement our ‘ultimate mission’; The preliminary step necessary to lay the foundations for our actual future existence.

We are ready to move on to the next level…soon: More Life, More Products.

AI, VR, AR, Blockchain: we already have ideas that can exploit the technology of the next 10 years. One step at a time though. First of all, let’s start from creating a great community.


FashTime is young (funded) tech-startup on a mission to make fashion-digital disruptions that drive the world forward. We see a stronger world connected through Fashion and Time. Follow us on Instagram :)