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Fast Company
Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design.
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Marketing
Fast Company
Sep 22, 2020
What the Hell Is Ray-Ban Thinking Hitching Its Brand to Facebook?
The brand image trade-off in the multiyear deal between Facebook and Ray-Ban parent EssilorLuxottica is as lopsided as a pair of busted…
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71
2 responses
Fast Company
Aug 7, 2020
Microsoft’s Bid to Buy Tiktok Is the Company’s Brilliant Plan to Finally Make You Love It
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56
Fast Company
May 4, 2020
8 Ways to Rethink Virtual Events for the Age of Social Distancing
I run global events at Microsoft. I…
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113
2 responses
Fast Company
Mar 20, 2020
Why Every Brand You’ve Ever Bought Something From Is Sending You Coronavirus Emails
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55
Fast Company
Feb 19, 2020
Trademarking Color Is Absurd. But Not for the Reasons You Think
Companies like T-Mobile think…
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25
2 responses
Fast Company
Jan 31, 2020
Steve Jobs’s Real Talent Wasn’t Design — It Was Seduction
I worked at Apple for 22 years. Here’s what…
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2.2K
5 responses
Fast Company
Nov 21, 2019
As Corporate Philanthropy and Marketing Stunts Converge, Who Is Actually Benefiting?
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5
Fast Company
Jul 29, 2019
I Made This Important Investment to Save My Brand From Cheap Knockoffs
I’ve been operating my fashion…
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69
Fast Company
Jul 28, 2019
The Trader Joe’s YouTube Channel Is Unexpectedly Amazing — and Very Weird
In an irony-saturated…
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116
Fast Company
Jun 5, 2019
I Left the Ad Industry Because Our Use of Data Tracking Terrified Me
With every post, click, and…
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4.8K
18 responses