I slept a lot this week.
(This story is part of a series documenting the journey of a 2016 Dallas startup called Feather. For your reference here is the Table of Contents for the series.)
One thing I do is sleep when I’m stressed out. I slept a lot this week. I won’t lie the election had a lot to do with it. But I see it as a weakness in myself that I let it get to me so much. Yes I love this country and I want to see it flourish. But who the president is will have much less of a direct consequence in my life than how I spend my time. If I’m spending my time worrying about politics, I’m not spending it working.
This is one of those instances where I let outside influences get under my skin and slow me down. And when I slow down everything around me seems to fall apart. It is most evident in my weekly sales.
Here’s the good news: I have a plan! In the short term I’m going to create a proposal for the hotel manager I met with a couple weeks ago and pitch the idea of advertising my company to his guests. In the long term I am planning an aggressive 3-month marketing blitz beginning in January.
Why January?
Because we are closing on a house now and I will need time to pack and move into it, and I’d like to get settled in. Because the holidays are crazy. Because such an undertaking will require a decent amount of planning.
During this marketing blitz I want to experiment with all the ideas I’ve had but have not implemented such as —
- Creating flyers and posting them around mailbox areas.
- Creating packages specific to apartment complexes and sending them out.
- Selling to apartment complexes door to door.
- Approaching more hotels door to door.
- Creating new ad campaigns for Instagram.
- Creating new email marketing campaigns.
- Experimenting with video ads, especially on Facebook.
- Hanging door hangers on doors.
Right now though I am spending extra energy just to stay focused. Politics has stolen a lot of my time this week and I need to make up that time.
This story is part of a series documenting the journey of a 2016 Dallas startup called Feather. For your reference here is the Table of Contents for the series.
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