Table of Contents

This is the Table of Contents for my personal business blog for Feather Laundry. It’s a behind the scenes look at how I’m building my business.

1. Series Introduction
2. November 15, 2015 — You Can’t Half-Ass a Startup
3. December 1, 2015–28 Startup Founder Fundamentals
4. January 3, 2016 — How I’m Starting Over
5. January 12, 2016 — What it Means to Bootstrap
6. January 18, 2016 — Bringing Structure to this Series
7. January 25, 2016 — Oops. Had to Change the Company Name
8. January 27, 2016 — What to do When Others Slow You Down
9. January 30, 2016 — Auditing the Customer Experience
10. February 1, 2016 — January Summary
11. February 3, 2016 — Realization: I Need a Sales Plan
12. February 4, 2016 — Why a Startup Should Never Start as a C-Corporation
13. February 8, 2016 — Viability is Subjective
14. February 11, 2016 — Why I Created an S-Corporation
15. February 15, 2016 — A Quick Glance at My Marketing Strategy
16. February 18, 2016 — Unexpected Launch Delays
17. February 20, 2016 — Open for Business on Facebook & Instagram
18. February 24, 2016 — The Search for Customer #1
19. February 25, 2016 — The Virtuous Cycle of Attention and Trust
20. February 28, 2016 — Customer Lifetime Value
21. March 1, 2016 — February Summary
22. March 3, 2016 — Why I’m All-in on Instagram Ads
23. March 5, 2016 — How to Categorize Expenses for Your Startup
24. March 8, 2016 — How Medium’s Design Solved My Problem
25. March 11, 2016 — Feather Signs a Deal with Delivery.com
26. March 14, 2016 — Our Commitment to Transparency
27. March 14, 2016 — What Happened in the Last 9 Days
28. March 17, 2016 — Clarifying the Milestones
29. March 22, 2016 — Feather’s Advertising Results and Conversion Metrics
30. March 26, 2016 — Wearing Every Hat is No Joke
31. April 2, 2016 — March 2016 Report
32. April 8, 2016 — Oops. My Prices Were Too Low
33. April 19, 2016 — Coming Out of a Slump
34. April 20, 2016 — Do it for the Money
35. April 22, 2016 — How to Prove Testimonials on Your Website
36. April 28, 2016 — How to Deal with Losing Momentum
37. May 1, 2016 — April 2016 Report
38. May 9, 2016 — Just Getting Caught Up
39. May 18, 2016 — I Don’t Have the Courage to be a Salesman
40. May 27, 2016 — My Business Has Outgrown My House
41. June 5, 2016 — Sales Doubled in May!
42. June 11, 2016 — Focusing on Customer Retention
43. June 20, 2016 — The Road to Profitability
44. June 27, 2016 — To Store or Not to Store
45. July 6, 2016 — June Report and July Goals
46. July 13, 2016 — The Emotional Pitfalls of Entrepreneurship
47. July 28, 2016– — 5 Things Going Right with My Company
48. August 2, 2016 — July Report and August Goals
49. August 23, 2016–100 Customers
50. September 2, 2016 — August Report — The Business is Growing
51. September 25, 2016 — Indecisiveness Killed the Entrepreneur
52. October 3, 2016 — September Report and the Long Road Ahead
53. October 20, 2016 — Feather Laundry Key Performance Indicators
54. October 23, 2016 — Committing to Weekly Reports Again
55. October 31, 2016 — It’s Getting Kinda Hectic
56. November 8, 2016 — October Report: Running out of Time
57. November 14, 2016 — I slept a lot this week.
58. November 21, 2016 — New Milestone, a Shark Tank Lesson, and Should I Buy a Laundromat?
59. November 28, 2016 — Running on Empty
60. December 5, 2016 — November Wake Up Call
61. December 31, 2016–2016 Year in Review
62. January 10, 2017–2016 Final Report
63. January 15, 2017 — Why a Laundry Delivery Service?
64. January 25, 2017 — Positive Cash Flow
65. February 4, 2017 — Taxes are Done for Years to Come!
66. February 9, 2017 — January Sales Report
67. February 11, 2017 — A Glimpse at the Big Picture
68. March 14, 2017 — February Report
69. April 13, 2017 — Why I haven’t been updating my company blog
70. April 24, 2017 — I Signed a Lease, Here’s What Happened Next
71. May 14, 2017 — Update on the Store
72. June 14, 2017 — Momentum is a Wonderful Thing
73. July 12, 2017 — I got ripped off twice in 1 week
74. July 22, 2017 — The Spiritual Path is Relaxing in the Midst of Chaos
75. July 25, 2017 — Minimum Viable Store
76. August 11, 2017 — Having a Monster Week
77. September 28, 2017 — Chaos is the New Normal
78. October 11, 2017 — Approaching the Grand Opening of My 1st Storefront
79. October 25, 2017 — Organizing My Thoughts
80. November 29, 2017 — An Open Letter About My Business to an Inquiring Mind
81. January 10, 2018 — The ‘Hours of Operation’ Debacle
82. January 10, 2018 — Tightrope Juggling
83. February 28, 2018 — Mantra: Customers First
84. March 23, 2018 — My Plan to Increase Sales
85. April 15, 2018 — Big Picture Thoughts
86. May 7, 2018 — Growing Pains
87. May 8, 2018 — The Torn Suit
88. July 12, 2018 — The Bread and Butter Customer
89. September 26, 2018 — Flirting with Disaster
90. October 28, 2018 — The Next Real Milestone is Self Sufficiency
91. November 17, 2018 — The Reward for Work Well Done is the Opportunity to do More Work
92. December 29, 2018 — Profit First
93. February 3, 2019 — Bracing for Impact
94. February 10, 2019– 25% of Our Revenue Just Went Poof!
95. May 1, 2019 — I Got Sick, My Business Suffered
96. November 6, 2020–1st Post in 18 Months!
97. November 10, 2020 — The Bare Minimum Needed to Accept Customers

** New posts are added to this list when they are published.**

Thanks for reading!