Why a Laundry Delivery Service?
I’ve been focusing on my career these last few years. This is the first time in my life that I have given it serious thought followed by action. Even when I was a casino supervisor, I was not career driven, I was job driven.
Questions of career and consequentially questions of legacy haunt me because my conviction and passion for this business that I have started are admittedly low. I have no conviction or passion for laundry or a delivery service. My conviction lies in my career as an entrepreneur and knowing that I need a win to effectively put myself on the map.
In an ideal world, I would have started a business that I had relentless passion for, maybe in publishing, or politics, or education. Definitely not in the service industry. In fact, my previous business was based on passion. Open Face Live, a poker tournament company, was based on my love of poker.
What I learned was that being able to follow your passion is a privilege. One that I did not have. The poker business is tough precisely because it is saturated. Precisely because it is loved by so many.
Who loves laundry?
When deciding to do this, I took all of this into consideration. What was most important to me, and still is, and always will be, is my legacy. So I reverse engineered my legacy. What do I want to be known for after I am gone?
For building a large successful organization.
Before I do that, I need to build a small successful organization. So it is imperative that I tackle success first, get a win, then move onto doing the more important work that I’m passionate about.
I’m playing the long game.
Thus, getting the first win became more important than loving the work. My criteria became best chance of success, which meant doubling down on my strength in customer service.
The implications of this change in focus were not lost on me. I knew I was choosing to no longer be comfortable, to do something, not because I enjoyed it, but because I knew I could win at it.
Here are the reasons why I landed on laundry delivery —
- Large, growing, under-served market.
- Minimal startup capital required.
- Work from home.
- Double down on my strength: customer service.
It was clear laundry delivery had the best chance of success based on my experience in the service industry and the size of the market. And almost a year deep into this company, I still believe it was the right, albeit boring, choice. To be honest it was the only choice I could afford.
The good news is my reasoning was correct. I’m on the right path.
This story is part of a series documenting the journey of a Dallas startup called Feather Laundry. For your reference here is the Table of Contents for the series.
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