Tagged in

Design

ThoughtWorks Featured Insights
ThoughtWorks Featured Insights
Essays on Technology, Innovation, Product Strategy and Leadership. Readers favorites and editors choices from ThoughtWorks Insights.
More information
Followers
6.1K
Elsewhere
More, on Medium

Good design is about more than just customers

By Ben Melbourne

Designers aspire to create simple and elegant solutions for customers. But you can’t achieve this lofty goal in the solitude of a designer’s ivory tower. Great customer experiences need the business to do…


Creating a fully personalised customer experience

By Emma Carter

We’re living in a world dominated by connected devices and one where consumers are not afraid to use them and more importantly can afford them. This new world and new way of thinking and interacting is…


Will Big Data Make me a Designosaur?

By Kate Linton

I sometimes wonder if a robot could do my job. I’m a designer, and my role is to create digital products that humans want to use. Could a machine learn, faster than me, what humans want? Could it design better things than I…


Developers and Designers Can Pair Too!

By Charles Korn and Greg Skinner

Plenty of people are talking about how organisations should capitalise on design, yet few are talking about the practicalities of what it looks like to actually deliver it. Pairing developers and


Why Your Company Should Adopt Innovation Days

By Emma Carter

An Innovation Day is typically a 24-hour event in which employees form small teams to try and solve a problem relevant to the business. The teams have to present their ideas back to the business with a strong…


Four Ways to Kill Best Practice

By Megan Louw

One of the phrases I hate to hear in a meeting is “best practice.” Some executives, especially those in large enterprises full of hierarchy, rules and rigid structure, feel the need to follow this dangerously linear way of thinking as…