Design Thinking

By Jonny Schneider

By Ben Melbourne

Designers aspire to create simple and elegant solutions for customers. But you can’t achieve this lofty goal in the solitude of a designer’s ivory tower. Great customer experiences need the business to do…

By Kate Linton

I sometimes wonder if a robot could do my job. I’m a designer, and my role is to create digital products that humans want to use. Could a machine learn, faster than me, what humans want? Could it design better things than I…

By Mike Biggs

Why is there no common definition of ‘Digital’?

Like all buzzwords, “Digital” is starting to get my goat. Everyone uses it, in every context, thinking it refers to some avant-garde business strategy or must have…

By Emma Carter

An Innovation Day is typically a 24-hour event in which employees form small teams to try and solve a problem relevant to the business. The teams have to present their ideas back to the business with a strong…

By Ben Melbourne

Technology is no longer an expensive monolith that needs to be overcome for businesses to succeed. In the emerging digital economy companies are…

By Ted McCarthy