Product Strategy

By Emily Luke and Suzie Prince

Using your own product consistently — or dogfooding — is a great technique for validating your work, especially when you fit the description of the target user. But it’s just not enough to create a great…

By Anupam Kundu

A few weeks ago, I went whitewater rafting on the Nile in Uganda. My crew was given a choice of “wild or mild”. Our crew of nine, led by our master oarsman and rafting guide Jeff…