UX

Customer learning for product success

By Jonny Schneider

By Emily Luke and Suzie Prince

Using your own product consistently — or dogfooding — is a great technique for validating your work, especially when you fit the description of the target user. But it’s just not enough to create a great…

By Kate Linton

I sometimes wonder if a robot could do my job. I’m a designer, and my role is to create digital products that humans want to use. Could a machine learn, faster than me, what humans want? Could it design better things than I…

By Charles Korn and Greg Skinner

Plenty of people are talking about how organisations should capitalise on design, yet few are talking about the practicalities of what it looks like to actually deliver it. Pairing developers and…

By Jonny Schneider

To innovate, is to enter the unknown. Doing this induces anxiety, even among seasoned professionals. In most organisations — where failure is not an option — leaders have many fears. They fear what they do…

By Megan Louw

One of the phrases I hate to hear in a meeting is “best practice.” Some executives, especially those in large enterprises full of hierarchy, rules and rigid structure, feel the need to follow this dangerously linear way of thinking as…

By Chad Currie

6 tips for navigating a graphical career in a user experience world

By Valeria Spirovski

In 2011 Emma Coats, a former storyboard artist at Pixar, tweeted the “22 rules of storytelling”. The post has…

By Megan Louw

While User Experience is generally regarded and defined for the web, it really appears all around us. Driving to work is an experience, as is boiling a kettle, even sitting on a chair is an experience. Whoever is having the…