NOVAM has partnered with smart wallet provider Vault Wallet to enable hardware-level protection of digital tokens on agnostic IoT devices.

Vault Wallet’s solution accelerates distributed applications/services to the market at a fraction of the time and cost. Companies adopting blockchain technology need an easy and secure way to integrate token-storage. Their product will provide seamless integration into the NOVAM Network that is being built. Offering a full support team, best-in-class security and semi-custom feature development.

Our partnership with NOVAM allows us to extend our commitment to best in class security by offering real time IoT security monitoring and mitigation services to our clients.”

- Corey Segall, President, Vault Wallet

NOVAM is the first distributed cybersecurity solution for IoT using Distributed Ledger Technology to monitor and automatically mitigate cyber-threats in Internet-of-Things (IoT) ecosystems while providing auditing and compliance reporting. Using machine learning, AI and probabilistic mathematics, NOVAM’s monitoring and mitigation system is ever-alert, and always present while being device agnostic. This system is designed to protect networks and IoT devices by monitoring and mitigating cyber-threats and intrusions automatically.

“I am thrilled to announce a partnership with Vault Wallet as the official NOVAM service provider for secure IoT smart wallet technologies.

-Adam Perschke, CEO, NOVAM

Vault Wallet is a smart wallet provider and is engineered to interact with all IoT devices. The NOVAM Token is a utility software license that provides access to the NOVAM Network and platform for services that include monitoring and mitigating threats, auditing and regulatory compliance. In order for a connected device to be protected under the NOVAM’s software, each node it connects to will need to have at least one NOVAM token available on the node itself.

The NOVAM and Vault Wallet partnership will allow unprecedented ease of use, scalability, and functionality to the IoT threat mitigation landscape and change the way we think about cybersecurity. The partnership will also ensure future collaboration between IoT and IT customers.

For more information on Vault Wallet, visit their website at https://vaultwallet.io

To take preventive measures using artificial intelligence for cybersecurity and adaptive protection visit: https://novam.ai/

NOVAM Announces Partnership with Vault Wallet — a secure token wallet was originally published in NOVAM on Medium, where people are continuing the conversation by highlighting and responding to this story.

“While blockchain technology is relatively new, it’s also a continuation of a very human story. And that story is this, as humans we find ways to lower uncertainty about one another so that we can exchange value.”

Bettina Warbug, Blockchain Researcher and Entrepreneur

With that said, ICObench has assigned a 4.5 out of 5 rating to NOVAM — Distributed Cybersecurity for IoT

NOVAM uses machine learning and probabilistic mathematics and offers a security system that is ever-alert, always present and device agnostic to help enterprises meet their business objectives.

A bit of background on ICObench:

In addition to being the number one analytical platform, ICObench has built a free ICO rating platform and a blockchain community, which draws its credibility from community support by a wide range of experts that provide analytical, legal, and technical insights to the investors.

ICObench’s rating system is unique to other ICO rating platforms in that it puts a heavy emphasis on the following factors:

1. Calculations are based on a combination of ICO profile analysis and subjective ratings from experts.

2. The site is flexible and dynamic enough to be updated at least once per day.

The ICObench Rating System: ICObench ratings range from 1 to 5 with 1 being a weak rating due to poor practices and vague information and 5 being the strongest rating with the ICO having good fundamentals and lots of transparency.

To learn how NOVAM is changing the way you think about cybersecurity visit: https://novam.ai/

Follow NOVAM on Twitter and Facebook and follow the official NOVAM Telegram Group.

With a 4.3 out of 5.0 BASE.INFO Rating, ICO rating sites are now starting to confirm NOVAM’s authenticity and potential.

This comes at a time when the ICO fundraising space is not only gaining popularity, but blockchain technology and decentralized systems are playing a larger role in mass markets.

While scammers see the ICO market as a lower barrier to entry due to the industry being at very early stages of regulation, sites like BASE.INFO have experienced a spike in demand for their services and the value of a strong ICO rating has become an ever-increasing priority for investors and entrepreneurs.

NOVAM’s 4.3 rating is based on using distributed ledger technology and AI to automatically monitor and mitigate IoT threats from the secure boot chain, operating system, mobile application and network.

NOVAM also provides auditing & regulatory compliance integration to threat monitoring and detection services to ensure system events are included on an immutable distributed ledger.

To take preventive measures using distributed ledger technology for cybersecurity and adaptive protection visit: https://novam.ai/

Follow us on Twitter and Facebook. Join our telegram channel to discuss this project or hear about our latest news.

-Adam CEO at NOVAM

Businesses come and go. In fact, 80% of all entrepreneurs fail within the first 18 months. So. What is it? The idea? The business landscape? The timing?

We believe its leadership.

Leadership is arguably the most critical factor in whether a company succeeds or not.

And with that said, leadership goes beyond the founders and principals, C-level players and even the board of directors.

We’ve found that increasingly, success depends on building a strong board of advisors capable of charting the best positions for scale, regardless of the market and business landscape.

So. How do you go about attracting strong advisors?

Well, first things first, talent attracts talent. NOVAM is a distributed cybersecurity company for IoT that’s stacked with seasoned security experts, serial entrepreneurs and marketing aficionados and savvy advisors.

This has set the stage for NOVAM to continue its careful and patient recruiting of specialized talent, including advisory members who are rich in intellectual capital and boast access to plenty of resources.

Once selected, our advisors join us with the understanding that their expertise will be leveraged for educational, mentoring — and even recruiting and coaching top talent as we scale.

We understand that unlike board members, advisors have little to no fiduciary responsibilities, which can open the door to risk taking for greater returns at the expense of the company.

Our advisors come on board with long-term visions that they want to help carry out at every stage, which informs their motives, positions and level of risk taking.

Good advisors know when to jump in.

We look for advisors who are proactive about keeping NOVAM abreast of actual changes happening within the business landscape and the IoT market — plus, how to apply data and information to help us meet our objectives on an operational level.

As the first Artificial Intelligence driven cybersecurity program of its kind, NOVAM is positioned to use machine learning and probabilistic mathematics to offer a security system that is ever-alert, always present and device agnostic.

To learn how NOVAM is changing the way you think about cybersecurity or to apply to be an advisor visit: https://novam.ai/

Follow NOVAM on Twitter and Facebook and follow the official NOVAM Telegram Group.

Our opinion on advice was originally published in NOVAM on Medium, where people are continuing the conversation by highlighting and responding to this story.

We are excited to launch our YouTube bounty program.

Spread the word on YouTube about the NOVAM project and earn free tokens! We are looking for video content creators who are willing to speak about NOVAM and the upcoming token sale. All content should be unique and original.

Use a professional camera in a studio, a webcam on your computer, or even your phone! We want these videos to be creative and informative.

Please respond to the original thread here or fill out the proper forms for each program.

Rewards

Low Quality: 1 stake
Average Quality: 3 stakes
High Quality: 6 stakes

Rules

1. All content will be judged by the criteria: quality, views, and effects.
2. Video must be at least 2 minutes, videos shorter are not accepted.
3. Your channel has at least 50 subscribers.
4. You should make the video in English only.
5. You will receive a reward at the end of the week, depending on the quality and popularity of your work.
6. The video must be original. Copying graphics, text and other content are not allowed. (You can use official images, logos, images posted on websites, ANN-topic, Twitter and Facebook)
7. To prove authorship, your Bitcointalk profile must be added to the video description.

Application

1. Join NOVAM telegram Group
2. Join Infinity Bounty group
3. To sign up follow the link HERE

To view the full bounty program click here.

NOVAM is changing the way you think about cybersecurity. Help spread the word about NOVAM by participating in our Bounty Program. Bounty hunters are awarded MNVM Tokens by taking part in any of the below programs.

Please respond to the original thread here or fill out the proper forms for each program.

BOUNTY CAMPAIGN:

This bounty campaign is active till the token sale end (Estimated: 10th of December, 2018). The NOVAM team is offering up to 1% of MNVM tokens (20 000 000 MNVM tokens) through this program.

BOUNTY ALLOCATION

Facebook Campaign: 20%.
Twitter Campaign: 20%.
YouTube Campaign: 15%.
Blogs Campaign: 15%.
Translations Campaign: 10%
Reddit Campaign: 15%.
Telegram Campaign: 5%.

GENERAL RULES

1. Bounty campaign lasts until the end of the Pre-Sale, or until all tokens are sold out.
2. Every participant must sign up using the proper form. Submission of the report without proper signup will result in a no-match within our counting application.
3. Every participant must join NOVAM Telegram Group and Infinity Bounty Group, Do not leave the group before the end of this campaign.
4. NOVAM reserves the right to adjust the reward amount, depending on the number of applicants in each of the bounty campaigns.
5. Any application with improper information will be disqualified without notice (i.e. Multiple alts, scam and etc…)
6. Double check your ERC-20 address which you submit via the form, this cannot be changed till the end of the bounty.
7. All work will be submitted in forms. Reports submitted on this thread will not be counted
8. When the bounty ends, you will have 7 days for any questions/complaints
9. You can request changes to update your weekly stake status within 7 days after each week’s review(above-mentioned campaigns). We will not make any adjustments if the deadline is passed.
10. We count your activities in stakes and generate the ratio between stakes and coins in the final calculation. All final rewards will be in MNVM Token.
11. EVERY PARTICIPANT WILL HAVE TO APPLY BOTH ON THIS THREAD AND IN FORM,
AND IN THE FORM ADD AN URL OF PROOF OF AUTHENTICATION POST ON THIS FORUM

If you are disqualified for any reason, you will NOT receive any bounty rewards.

All rights reserved by NOVAM team, Team can make any changes to rules or terms and conditions, if applicable.
For Bounty related support during the bounty campaign, to ask questions about bounty please join to Infinity Bounty Group. Then you can contact our bounty manager here @Okkured

By signing up for the bounty, you’re accepting these above terms

Rewards

100–500 Followers/ Friends: 1 Stake per week.
500–1500 Followers/ Friends : 3 Stakes per week.
1500–3000 Followers/ Friends: 5 Stakes per week.
3000 Plus Followers/ Friends: 7 Stakes per week.

Rules

1. Every participant should like and share NOVAM official Facebook page
2. Must like and share every post published by the official Facebook page.
3. Minimum 2 posts and 3 shares with Hashtags #NOVAMIntl #CyberSecurity #ICO required to get the stakes
4. Participant’s every shared post must be public.
5. Every week you need to submit the report on the Form

NOTE: Minimum(Total:5) 2 original posts and 3 shares must share with above-mentioned Hashtags throughout the week.

Application
1. Follow and like NOVAM Facebook page
2. Join Infinity Bounty group
3. To sign up follow the link HERE

Rewards

500–1500 Followers: 2 Stakes per week.
1500–3000 Followers: 3 Stakes per week.
3000–5000 Followers: 5 Stakes per week.
5000 and above Followers: 6 Stakes per week.

Rules

1. Every participant must follow NOVAM official twitter account
2. Must retweet and like all tweets by @NOVAMIntl and use hashtags #NOVAM #CyberSecurity #ICO. (minimum 3 every week).
3. Must tweet at least 2 of the original tweet about NOVAM and use hashtags #NOVAM #CyberSecurity #ICO.
4. Twitter accounts must be cryptocurrency related, real and have at least 90% of real followers (twitter audit).
5. Every week you need to submit the report on the Form

NOTE: Minimum(Total:5) 2 original tweets and 3 retweets must share with above-mentioned Hashtags throughout the week.

Application
1. Follow and like NOVAM Official Twitter account
2. Join Infinity Bounty group
3. To sign up follow the link HERE

Rewards

Each week : 5 stakes

Rules

1. Make a minimum of 5 posts, shares or comments per week in https://www.reddit.com/r/NOVAM or the cryptocurrency subreddit (reddit.com/r/cryptocurrency) but your post must speak positively about NOVAM.
2. You can not delete your comments during this campaign
3. Posts and Comments must be constructive and on-topic. Spam, low-quality posts, copypaste, and off-topic posts are strictly prohibited. Users found doing so will be immediately and permanently disqualified from all bounty activities. (30+ characters long, constructive). Useless comments will be deleted without stakes

Application
1. Follow NOVAM Official Reddit
2. Join Infinity Bounty group
3. To sign up follow the link HERE

Rewards

Join the telegram Group — 1 Stake/week
Wear The Avatar — 2 Stakes/week
Add “NOVAM Supporter” to your telegram username — 2 Stakes/week

Rules

1. You must Stay in the group until the end of the ICO to receive your stakes.
2. Messages / Posts MUST be made in OTHER relevant Telegram Groups. They need to be made in a constructive way, not in a way that might be considered spamming. Deleted messages won’t be counted.
3. You must be active in the group at least once per week

Avatar for Telegram:

https://imgur.com/gEcJkqE
OR
https://i.imgur.com/gEcJkqE.jpg

Application

How to join:
1. Join NOVAM Telegram group
2. Join Infinity Bounty group
3. To sign up follow the link HERE

Rewards

Low Quality: 1 stake
Average Quality: 3 stakes
High Quality: 6 stakes

Rules

1. All content will be judged by the criteria: quality, views, and effects.
2. Video must be at least 2 minutes, videos shorter are not accepted.
3. Your channel has at least 50 subscribers.
4. You should make the video in English only.
5. You will receive a reward at the end of the week, depending on the quality and popularity of your work.
6. The video must be original. Copying graphics, text and other content are not allowed. (You can use official images, logos, images posted on websites, ANN-topic, Twitter and Facebook)
7. To prove authorship, your Bitcointalk profile must be added to the video description.

Application

1. Join NOVAM telegram Group
2. Join Infinity Bounty group
3. To sign up follow the link HERE

Produce a good written review or video review of NOVAM by following the below norms:
We are looking for bloggers, journalists, and video content creators who are willing to write about NOVAM and the upcoming token sale. All content should be unique and original.
Not for Blogspot or Telegram channels.

Rewards

Low Quality: 1 stake
Average Quality: 2 stakes
High Quality: 3 stakes

Rules

1. Blogs and Sites eligible for this bounty campaign are:
-Blogger
-Medium
-Quora
-Reddit
-Steemit
-Wordpress
-Websites with Alexa Traffic Rank of less than 1,000,000 (and Regional Traffic Rank less than 250,000)
2. The blog/article must be focused on the relevant topic. It must speak positively about NOVAM.
3. Blog posts must have at least 500 words.
4. Only original content will be accepted.
5. Articles must be available till the end of this campaign. Removal/deletion of post prior to that will result in disqualification and no stakes.
6. The article must have a link to our website, telegram channel and Bitcointalk Ann thread.
7. URL Shortener links (TinyURL, Bit.ly, etc.) will not be valid
8. Please provide your bitcointalk username and profile at the end of the article so that the authenticity can be verified and easy to define stakes for you.
9. Maximum submissions by any participant = 5 articles + 5 forum posts

Application

1. Join NOVAM telegram Group
2. Join Infinity Bounty group
3. To sign up follow the link HERE

Rewards

ANN thread+Bounty Thread+Moderation/Management: 6 Stakes
White Paper translation: 3 Stakes
Website translation: 2 Stakes

Rules

Earn stakes for translating our Whitepaper, Executive Summary, Announcement+Bounty Thread and actively moderating it
How to join: Apply on this thread with the link to your previous links. Participants will be picked manually.

1. Translations must be original. The use of any translation tools, such as Google Translator, WordLens, etc, are strictly prohibited. (FAILING THAT, you will be blacklisted and will NOT receive any reward)
2. For stake counting, only the posts of the OP should be moderated in the translator’s language. Translators should be active, if OP(you) becomes inactive, another Moderator will be replaced for updating and moderating the thread.
The NOVAM Team reserves their right to change these terms or apply new ones.
3. Enter your translation results no later than 6 days after accepted on the FORM
4. Check spreadsheets to find out that you are accepted in this campaign, which gets a green band meaning you are accepted

List of Translations

NOTE: Will be updated upon acceptance.

Arabic
Chinese
English
Farsi
French
Hindi
Italian
Indonesian
Japanese
Korean
German
Polish
Greek
Portuguese
Romanian
Russian
Slovenian
Spanish
Tagalog
Thai
Turkish
Vietnamese

Application

How to join:
1. Join NOVAM Telegram group
2. Join Infinity Bounty group
3. To sign up follow the link HERE

To view the full bounty program click here.

Coinschedule, founded in 2016, is an ICO listing website that offers transparency and credibility to ICO’s currently on the market or soon to be listed.

With their focus being on the best ICO’s brought to market, Coinschedule takes an all-encompassing approach by implementing stringent qualifiers and listing activities, while rounding out the process with events, blogs, news and interviews with ICO teams and CEO’s.

To further protect investors, highlight trustworthy ICO’s throughout the market and mitigate fraud, in 2018 Coinschedule was proud to release the Coinschedule Trust Card.

Based on an algorithm developed with help from scientist from the University of Oxford, the Trust Card aggregates information, verifies data and determines the quality of the ICO before assigning a score *from “A” to “E”*

The score is expressed as a letter ranging from “A” to “E” with “A” being strong with plenty of transparency and “E” being an ICO with not enough information and/or information that has rendered the ICO untrustworthy.

For NOVAM, who offers a technology that can understand an organization’s rapidly evolving network activities and individual device behavior — plus, assist enterprise security analysts in detecting, investigating and mitigating threats even in a noisy network environment, the timing on its Coin schedule “B” rating couldn’t be better.

“We’re honored to have received a “B” Rating as our Coinschedule Trust Score. And we hope NOVAM’s approach to network and endpoint information security, powered by advanced machine learning algorithms, unsupervised learning, and autonomous, self-learning defense mechanisms becomes an offering organizations and enterprises of all sizes can build into their models for scale.”

- Brooks McMillin, NOVAM, Head of Security Operations

Receiving near 20 ICO submissions per day, Coinschedule enjoys its continued success by operating on the expectation that those ICO’s able to present themselves as sound investments will be forthcoming, genuine and able to receive a strong rating, while those who are unprepared or disingenuous will not.

To learn how NOVAM is changing the way you think about cybersecurity visit: https://novam.ai/

Follow NOVAM on Twitter and Facebook and follow the official NOVAM Telegram Group.

I graduated.

I got slapped in the face by the real world.

I learned a lot in college. Mostly, they can all be summed up to 3 things: how to procrastinate, how to pass a class by only showing up for syllabus day and tests, and how to drink. None of which are highly sought after skills after graduation. Things like understanding SWOT or how to market intangibles vs tangibles is all B.S. If you really want to prepare yourself for the real world, learn and understand EXCEL. That’s a different topic for a different day.

The classes that I did go to with the professors that would say things like “This is super important and you’ll carry it with you for the rest of your professional career,” is B.S. I’m not saying that they didn’t know what they were talking about, but the marketing landscape changes constantly. To say things like “This is how you do it because this is how it’s been done before,” is a slippery slope and leads to lazy and mediocre marketers. It doesn’t matter if you’re on the business side, data science side, or the creative side; to lead any company to success boils down to understanding and embracing the following. Understand your niche and your product/service, develop a plan and stick to it.

I was fortunate (or unfortunate depending on how much of a pacifist you are) enough to go directly from graduation into a start-up. Let me be the first to tell you, that piece of paper that I had framed and hanging in my shoe-box of an apartment (if you could even call it that) in New York City meant nothing. Before I continue, please know that I highly recommend a college degree for anyone, especially those that work for me. Again, a college degree is important. Get one. Thank me later.

The startup was one of those life’s tough lessons and humbling experiences.

“Cool, you got all As? Take this program and optimize it. Also, we want to decrease our unsubscribe rates by 2% and increase our incoming MQLs by 15%. We want to start marketing to people who are actually interested in our services, so reach out to some agencies for Content Syndication and SEO/SEM. Also, here’s our CRM login. I’ve made you an Admin and you’ll need to create weekly reports on attribution and the lead lifecycle.” Um… I don’t remember that in my college courses… what the hell is an MQL?

This was a conversation I had with an Inside Sales Manager at the first company I was with. I didn’t say the response is it’s written, it was more along the lines of “You got it, I’ll work on it immediately.” Inside sales… I thought I was hired because of my stellar cover letter, GPA and solid marketing knowledge. Here was this salesperson telling me more about marketing in my first day than my entire college career. I didn’t understand half of what she was saying. Humbling.

Understand Your Niche / Understand Your Product

It’s one thing to say in an interview that you know the landscape and did your research. It’s another thing to actually understand it. As a marketer, you are the face and most times the voice of the brand. Own it. If you’re not confident yet, just repeat:

Understand the following about your product or service:

• What is the problem you’re trying to solve?
• How does it fit in the current landscape?
• What benefit does your product bring?
• How is your product unique?
• Why the hell should people care?

Ask to be a part of all conversations. This is especially important in a startup environment. Engineering meeting? — Yep, you’re going to want to know the ins and outs of the product. Sales meeting? — You bet. Legal meeting? — Why not? GDPR is real.

Develop a Plan and Stick To It

A sound plan is the foundation for you to stand on, beat your chest, and say you’re the best. A plan should consist of multiple channels, should be A/B testable, and include multiple tactics.

Social Media

Look, you don’t need me to tell you the importance of social media and how much of an impact it can be to yourself as a person or for the company. Good or bad, you can’t hate social media because it is what it is. Will it be around forever? Hell if I know, but I do know that while it’s here and it is such a big part of our society, ignoring it is doing a disservice to your company.

A sound social media strategy needs to be thoughtful. Don’t post things that don’t matter or aren’t relevant to your company and its audience. I tell everyone at NOVAM that if it doesn’t hit on any of our marketing pillars to either re-write it or get rid of it completely. You don’t see Kraft tweeting about the newest Porsche model.

Consistency is key. If you’re following someone, a company or news, you like to get your information regularly. Remember, people are following you because they are interested in what you are doing or have to say. Make sure it resonates with your audience and is timely. Showing that you care about your communication to the general population as much as you do about the content you’re writing, will create more WOM than any paid display ad will.

Content is King

I’m a firm believer that there is no such thing as too much content. Don’t confuse that with daily email blasts about a new blog or news story. Such a thing can lead to audience fatigue which isn’t a good thing and is what a lot of companies are trying to recover from. It can also lead to higher unsubscribe rates and less Open Rates and CTR.

What I mean is, if your team is willing to create or contribute content, the worst thing you can do is turn them away and not keep it. It doesn’t have to go on your site or have to be posted on social media, but you do want to file it away. You never know when you can use it for content syndication, blog posts, using snippets for social media, PR, the list goes on.

Just make sure the content is relevant to your customers or prospects and is on brand.

Community Engagement

This is something that I (possibly you) never learned in college. We didn’t have Reddit, Telegram, and other community forums that are part of everyone’s daily lives. However, that doesn’t make it any less important or valid because I or you didn’t spend an arm and a leg to learn about.

Today’s audience expects transparency and communication. They expect that if something goes wrong or they have a question they can pick up their phone or go to their keyboard and speak directly to the powers at be. Ignoring the community is ignoring your strongest supporters. Don’t do it. Be active, let people ask questions and ANSWER THEM!

I get asked a lot about how to build trust. It’s simple: be open to criticism, answer questions in a timely manner, and make communication feel like a 2-way street. The worst thing you can do with community engagement is ask questions, ask questions, ask questions, ask questions, but never answer them or offer support. Doing so will make you come off as Big Brother-ish and no one wants to be forced into trusting anyone.

Automation and Personalization

Once you understand automation and how to correctly use it, you’ll wonder why more things in your life aren’t automated to make your every-day life easier. Automation is a great way to give a personal touch to communication with almost zero effort on your part. Someone downloads a piece of content from your website? Follow-up with an email that says “Thank you, Johny!” Offer them similar pieces of content or resources to the one they just downloaded. The worst feeling as a consumer is buying something from someone and feeling like you’re just another dollar for them. It doesn’t matter if you’re a startup or Fortune 100. Everyone expects and should feel like they are your #1 prospect. Just don’t be creepy about it.

Adding a personalized touch to your automation will elevate your communication to the next level. Ask yourself this; when someone calls you or emails you that you don’t know, do you like them to say “Hi, I wanted to speak to you about our toilet paper and what people are doing with it.” Or, would you rather them say “Hey Johny, I wanted to speak to you about our toilet paper and what people are doing with it.”

I, for one, would give that salesperson more time using my name. Add in some other insights, like the whitepaper I downloaded and I’ll listen even longer. Will I buy his toilet paper? Maybe, but the fact that it feels like I’m speaking to someone that has done their research and tailored their pitch to me will lower my guard and give me more reason to be engaged. I’m using research lightly here because all of this information should be captured in your automation/CRM platform. Sure, they’re sales and that’s what they get paid to do. Why should marketing be any different? The answer is, we shouldn’t. If your company isn’t big enough to support an inside sales team or they just aren’t doing it, then do your professional career a favor and lead the charge.

Outside-of-the-Box Thinking

Start thinking outside of the box. Remember when I said ““This is how you do it because this is how it’s been done before,” is a slippery slope and leads to lazy and mediocre marketers?” It’s true. Now, I’m not saying that you need to jump out of planes or write your name/logo in crop circles. I mean, you can and that’s up to you, but what I’m trying to illustrate is sometimes the best marketing can be the most nontraditional. Be a trailblazer, swim upstream and other idioms people use as fillers.

In conclusion, take everything I’ve said with a grain of salt. Just because what I’ve done worked for me, does not mean it’ll work for you. Some of the best marketing ideas I’ve heard of come from people far removed from the practice; but their ideas are fresh and more often than not they’re coming from someone closer to an actual prospect than us marketers. We’re taught that marketing sits on this pedestal or that what we do is some type of black magic (words from my past CTO). We don’t, and it’s not. It’s about understanding your product, developing a plan, and more importantly understanding your audience.

How to Lead Your Company to Success as a Lowly Marketing Professional was originally published in NOVAM on Medium, where people are continuing the conversation by highlighting and responding to this story.