With the ever evolving social media platforms, high demanding role and customers seeking attention on social media, maintaining a balance on social media marketing has emerged as one of the biggest challenge for a social media marketer.

Social media managers know that social media marketing provides an extensive reach and brings the benefit of direct interaction with customers.

Though social media marketing is considered as an effective strategy for reaching and engaging with customers, it comes with its share of challenges.

With high competition on social media, it has become much more difficult for a social media manager to derive valuable return from social media marketing. There are numerous challenges that a social media manager faces.

Here are Top 7 Social Media Marketing Challenges and ways in which you can overcome them:

1. Measuring ROI

Social media marketing is not spared when it comes to measuring the return on investment. Marketers need to constantly evaluate the techniques and strategies that they implemented. In fact this has come up as the top most challenging aspect for a social media marketer.

How to overcome the challenge:

1. Identify your key performance indicators
2. Compare social media goals to the overall business goals
3. Compare with competitors
4. Set up analytics to track performance

Doing all this is time-consuming especially when you want these on daily and weekly basis.

There’s an easier way. You can choose the right fit from amongst hundreds of social media management tools. With this you will be able to get the required information at your fingertips.

2. Designing a social media strategy

When social media is being used by more than 3 billion users worldwide, social media marketers definitely cannot ignore social media as one of the top marketing channels.

With that comes up a huge challenge of designing the right social media strategy. Brands must invest in their social media marketing strategies to increase engagement and ultimately get more leads.

How to overcome the challenge:

1. Make specific goals for more effectiveness
2. Revolve all campaigns around your audience
3. Monitor competition
4. Track metrics for continuous improvement

Building your social media strategy is indeed a substantial task. Social media strategy should always be evolving.

Social media managers should take benefit by building clear strategies that define the goals, measure the objectives, identify target audience, research competition and monitor performance continuously.

3. Getting Followers

Getting more followers on social media is one of the biggest challenges that every social media marketers faces. Brands are more interested in increasing followers since they are perceived as future customers.

When your follower count is less, you are perceived as unpopular. Low follower count also means that your content is not reaching enough number of people who would further share it in their circles thereby reducing the overall reach of your content.

How to overcome the challenge:

1. First follow accounts to get more followers
2. Share valuable and informative content
3. Engage with audience
4. Collaborate with partners to launch campaigns

Getting relevant and engaging followers can be a daunting task for the social media marketers. But with availability of social media management tools such as Cloohawk, identifying the right people to follow is no more a challenge for the social media manager.

Related Content: 6 Proven Tactics to Increase Social Media Followers

4. Dipping Organic reach

The number of users on various social media such as Twitter, Facebook and YouTube has crossed several millions. High volume of content is being created and curated to be published on the social media. But the algorithms on different platforms are keen on increasing engagement of users thereby making smart algorithm changes to remove junk.

This can pose challenges to social media marketers since they often see a dip in the organic reach of their content.

How to overcome the challenge:

1. Build brand authority
2. Post high quality unique content
3. Post videos to drive your reach
4. Target posts to make sure that they reach the right people

The influx of content on social media platforms has resulted in a decline in organic reach. Hence you have to come up with creative ways of providing high quality valuable content to your audience.

Related content: 20 Secrets That’ll Boost Your Facebook Organic Reach

5. Increasing audience engagement

Social media is used highly by brands to interact with fans and potential customers. It is a great medium to communicate and connect with your audience.

But with the increased use of social media, the social media manager faces the challenge of constantly find ways to connect with audience to increase engagement. But generating engagement is not easy. It’s just not about liking and sharing posts.

How to overcome the challenge:

1. First know your audience
2. Share great content (text, video and images)
3. Like, share and retweet posts
4. Start conversations on social media

Having a social media profile and posting random content will not take your brand anywhere. Produce engaging content that grabs the eyeballs of your audience and further pushes them to like it and share it.

Related Content: How I Increased My Twitter engagement by 6X in a matter of 6 weeks

6. Time management

Social media manager is constantly struggling to fit in many tasks into a 24-hour day. Managing numerous social networks, engage with audience, create and publish content, manage social media campaigns, and achieve social media marketing targets can be quite a challenging task it when there is so little time to execute.

How to overcome the challenge:

1. Plan your daily calendar
2. Use technology to the most out of our workdays
3. Start using social media management tools
4. Automation to reduce time on daily routine tasks

Social media has become a vital necessity for all brands and there is no doubt that it is time a consuming activity.

But the good news is that with the advancement of social media it has given birth to a lot of social media management tools which offer help in overcoming the challenge of time management.

Related Content: 5 Time Savings Tools for Social Media Managers

7. Analyzing Social media performance

Social media analytics can be a huge task for a social media manager. The humongous amount of data available on social network makes it close to impossible for a marketer to categorize useful data that can be used to learn more about the behavior of your audience. If data management is not done appropriately, then there are high chances of missing out on new leads, industry trends, audience conversations and brand mentions.

How to overcome the challenge:

1. Use a centralized and unified platform for managing data
2. Breakdown the data into useful information
3. Analyze the data for customer insights
4. Use smart social media management tools

Social media analytics is key to measure the success of your social media activity. When you conduct regular analysis, your brand can gain by identifying the trends, discovering potential influencers, finding engaging content, and much more.

Conclusion

If you have been part of social media marketing, you are not a stranger to the fact that you will have to face numerous challenges on your way to reach successful social media marketing.

Wise is in being ready to face the challenges by understanding the requirements and to prepare yourself to overcome the challenges.

Learn to embrace the solutions such as adopting social media management tools, automation, time management and tools to measure your social media performance. This will make your social media marketing journey much more simpler.

Originally published at https://www.cloohawk.com/blog/overcome-7-top-social-media-marketing-challenges.

Overcome 7 Top Social Media Marketing Challenges was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

Social media has become a powerful platform for marketing due to the high brand exposure and great return on investment. Social media has grabbed a major portion of the budget and has become part of the marketing strategy for most of the brands.

This is just the beginning and social media will become much more important for a brand in the days to come. Hence it is important to understand the important aspects of designing a successful social media strategy.

Irrespective of whether you have just started to design your first social media strategy or whether you have done it for few years now, there is always more to learn.

Here are 6 Key ingredients for a successful social media marketing strategy, to help you get started or refine your social media strategy:

1. Define Your Brand value proposition

Value proposition is a promise that a brand makes to offer value in its products. It’s the only reason why a prospect would buy from you. If your company is less known, then there is a higher need of a better value proposition.

Your brand value proposition is the first and the most important thing that determines whether your audience will really bother to read about your product or just scroll through the numerous posts on social media.

Create a strong value proposition by:

• Clearly explaining how your product will be able to solve the problems
• Explaining the specific benefits of your products
• Justify why customer should buy from you and not from competition

2. Set Clear Goals

What is that you actually hope to achieve with your social media strategy?

List down your company’s overall marketing goals and then decide how you want to use social media to reach your overall goals.

Some of the goals that are associated with social media are:

• Build brand awareness
• Increase engagement
• Increase website traffic
• Lead generation
• Convert leads to customers

Every strategy of your social media marketing should lead you towards the goals that you have set.

It is wise to breakdown your goals into primary goals and secondary goals. It becomes much easier to focus on each goal without having too many complicated goals.

3. Identify your social media audience

Social media marketing is all about being able to talk and engage with the audience who will eventually convert into customers. But if you are not spending time in the first step of knowing your audience, then the succeeding steps can be a disaster.

Create audience personas, which are nothing but are a deeper understanding of demographics.

Research your audience to find factors such as:

• Interest
• Location
• Behaviors
• Gender
• Problems
• Income
• Occupation
• Likes/Dislikes

When you have identified your target customers, it becomes easy to engage and connect with your audience.

Variety of social media management tools such as Audiense, has made it possible and easy for the marketers to conduct the search for their right audience with much more ease and perfection.

Related content: 5 Tools To Decode Your Target Audience

4. Compare with Competition

Competitors are key ingredients for the success of your social media marketing strategy. Research and know your competitors well so that you can keep a tab on their activities.

Identify your key competitors and make a list of top 5–10 competitors. Analyze aspects of your competition such as:

• Social platforms
• Social profiles
• Number of followers
• Content strategy
• Posting schedule
• Customers
• Engagement rate

With tools such as QuickSprout, you can observe content to find which type of content is gathering more attention. Analyze the time of the time, frequency of the posts and the content of the posts that are getting high engagement.

This will give you a lead on the type of content that has to be generated by you to get equal or more attention on social.

5. Define Content Strategy

Content strategy is also interchanged with social media strategy most of the times, since marketers feel that both are deeply connected. Social media gains greater strength with great content while your content is lifeless without social media. Hence brands should learn to use both of them together to reach greater heights.

Content strategy should include the variations such as:

• Text
• Images
• Infographics
• Videos

Include information, humor, emotions, urgency, product demos, and knowledge sharing in the content that you share with your audience.

Content has to be shared at the right time with the right frequency to make an impact on your audience. With the help of tools such as Cloohawk, you can identify interesting content from your influencers and followers. You can also identify your evergreen content and repost it automatically at the best time.

6. Monitor Metrics

A social media strategy to be successful needs to be measured. Only planning your social media marketing strategy, and having no ways to measure it, will mean that there is no way to determine the success of your social media campaigns.

Measuring and data analysis will provide the insights required for continuous improvement in your social media strategy.

Identify the metrics that need to be monitored on continuous basis. For example, if you wish to measure the increase in website traffic, then you need to find ways of tracking the traffic coming through social media. Find analytical tools such as SocialClout that enables brands to plan the marketing strategies based on feedback from various social media platforms.

Related content: 7 Tools for Social Media Marketers to Avoid Burnout

Conclusion

All the new as well as the seasoned marketers are trying their best known tactics to nail down the key ingredients for a successful social media marketing strategy.

While the starting point for any strategy is to set goals and objectives, every ingredient of your social media strategy serves the goals you set.

Although there are many different methods and ingredients for a successful social media strategy, an effective social media campaign will start with the basic 6 ingredients explained in this article. These ingredients will marketers to create a successful social media strategy.

Originally published at https://www.cloohawk.com/blog/6-key-ingredients-successful-social-media-marketing-strategy.

6 Key Ingredients for a Successful Social Media Marketing Strategy was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

Before buying a product, don’t we all check for the review of the product so that we can make a wise decision based on the feedback from customers who have already used the products?

My first few checks happen on Facebook, Twitter and Instagram, and few other social networks.

‘Social networks have emerged as the 2nd most popular methods of researching brands, just behind search engines’, according to research data.

Brand should grab this opportunity and utilize social platforms as one of their important channels to nurture and grow customer relationships.

But it’s not as easy as it seems to be.

A social media marketer who is managing the social media strategy will actually know the hard work that goes behind a successful social media presence of any given brand.

It can be quite an overwhelming task to create and curare content, add images and videos into the social media strategy, find interesting content to engage with audience, monitor brand mentions, watch out competitors and most important, distribute content and increase engagement with audience.

In a highly competitive content marketplace, simply relying on manual efforts will lead you nowhere. You will exhaust all your efforts and time in keeping up with the algorithm updates and changes on the social platforms and all other major search engines.

As a result it’s time for social media marketers to make use of the social media management tools to develop a successful social media strategy.

But selecting the right tools that will fit into your marketing strategy is also a big task, as there are hundreds of social media management tools available.

From the several alternatives available, you should weigh the unique benefits that the tools will bring into your social strategy.

Related Content: Social Media Apps: 11 Incredible Tools for Managing Your Social Media in 2018

How to choose a social media management tool that is best for you?

Before you even look at the list of social media management tools that are available, it will be a worthwhile effort to ponder over your requirements.

There are few important factors that you should consideration while deciding on the social media management tools:

1. Pain points

What is first thing that is driving you to implement a social media management tool?

Is it content creation, scheduling or distribution? There can be many different reasons why you need a social media management tool.

While you would like most of the tasks to be taken care by the tools, you should list down your top 5 pain points and based on these pain areas, you should focus on selecting a tool that can address these pain points.

2. Features that address your pain points

Each social media management tool offers exclusive features that can address different requirements of the social media manager. Look out for all the features that are offered by the tools and note down the strengths of the tools.

While some tools are focusing highly on content some could be focusing on distribution. Hence knowing the features will help you to decide the right tool for your brand.

3. Automation

The main intention of moving towards a social media management tool is to reduce your efforts on social media management. Hence explore the automation options of various tools.

Some tools have high potential in increasing the automation around audience engagement, content identification and content distribution. Based on your core requirements you should be able to identify the tools that solve the purpose of employing the tools for your brand.

4. Budget

This is one of the major factors that influence your decision on the selecting the social media management tool. Look at the different features available for different plans. Don’t just blindly sign up for the basic plan without seeing the specific features offered in that plan.

Compare different tools that offer different features at different plans. Your decision should be highly influenced by the features offered rather than just the cost.

How to Use Social Media Management Tools to Develop Your Social Strategy

Here is a list of 7 ways in which you can use social media management tools:

• Content Ideas
• Scheduling Content
• Engage With Influencers
• Competitive Analysis
• Engage with Audience
• Automation
• Analytics

Let’s take a look at each of the ways to use social media management tools effectively for your business.

1. Content Ideas

Social media management tools can be used extensively to find content that can be shared with your audience. These tools will identify the content that has resonated with your target audience.

You can use the tools to look up for content to share, trending content, creating new content or to curate content.

Tools such as Buzzsumo and feedly will assist you in finding popular articles from different websites. You can save these articles, share it with your audience or use it for further content creation.

2. Scheduling Content

Social media management tools have made it easy to schedule posts across all the major social media platforms. You just need to add your social accounts that need to be managed.

Scheduling posts is possible by planning your content ahead of time with the help of tools. It allows you to plan and publish your content as per your specifications.

Tools such as, Cloohawk and Hootsuite identifies content that can be automatically scheduled to be posted at the best time based on the engagement of your audience.

Hand Picked Related Content: Should You Schedule Tweets On Twitter?

3. Engage With Influencers

Today, influencer marketing is highly used to expand reach and to resonate with your target audience.

@NealSchaffer, social media speaker says, “Proactively engage with relevant people — re-actively respond when relevant people reach out to you’.

Social media management tools such as Tweetreach and Followerwonk can identify people with influence around a specific interest.

These tools can be used to search for influencers by using keywords and hashtags in their bios and also to shortlist people who have the relevant reach and authority in your industry.

4. Competitive Analysis

One of the key areas of focus for social media managers is to keep an eye on the competitors. Social media management tools are doing a good job at monitoring the mentions of your competitors on social media.

Some of the tools such as Cloohawk can even identify the posts that are performing well with your competitors. Further, Cloohawk gives you a list of posts where the customers have posted negative comments regarding the products and services of your competitor.

Capture the moment and engage with the unhappy customers of your competitors to convert them into leads.

5. Engage with Audience

Social media management tools offer the avenues to network and a stage to showcase your brand value. Just finding potential audience is not enough. Engaging with the audience continuously is the key to building brand value.

Social media management tools such as Sproutsocial and Cloohawk are allowing you to track keywords, hashtags and on social media platforms, and offering the services to manage audience engagement in a single inbox where you can retweet, reply and like the posts that will keep your audience engaged.

6. Automation

Since social media management is all about being fast and responsive, social media management tools are offering variety of automation options that will save your time and effort.

Social media management tools such as Cloohawk and Buffer offer comprehensive automation features starting right from automatically scheduling content, posting at the best time, retweeting engaging content, reposting evergreen content, finding influencers and followers.

Hand Picked Related Content: 7 Powerful Social Media Marketing Automation Tools You Must Know

7. Analytics

Social media managers turn towards analytics to find meaningful statistics relating to their social media activities. When you need to find answers to questions such as find how many new followers you got in this month, how did your engagement grow from last month, which of your posts has performed well in the last quarter, etc., then you can easily do this with the help of tools.

Tools such as Google analytics and SumAll can give you daily, weekly and monthly insights into how your profile has performed. The data can be viewed in dashboard formats making it easy for the viewers to notice important details.

Conclusion

When it comes to social media strategy it’s already time to tackle it with the help of smart social media management tools. Thankfully there are a whole bunch of social media management tools that are available to sort out all your workflows.

From finding ideas, creating content, curating content, publishing content up to finding right people to engage, finding relevant followers, increasing engagement and automate tasks, social media management tools can do all that for you.

Originally published at https://www.cloohawk.com/blog/7-effective-ways-using-social-media-management-tools-develop-your-social-strategy

7 Effective Ways of Using Social Media Management Tools to Develop Your Social Strategy was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

In today’s world of social media marketing, there is one person who does not need any introduction.

Yes and that’s none other than the Social media influencers!

Social media Influencers have carved a path for themselves due to higher audience reach and a better reputation.

Who Are Social Media Influencers?

This may need no explanation. But I have noticed that there exists a false notion that an influencer is a person with huge fan following. Hence trying to clear the confusion.

Today people can easily buy followers and show a high follower count. Most of it may be bots and fake accounts. This does not mean the person has influence over his followers.

So then who is a real social media influencer?

Here is a list of factors that you can associate with a real social media influencer:

• Established reputation due to knowledge and expertise around a topic
• Established credibility in a particular industry
• Access to huge audience
• Active engagement with audience
• Power to persuade audience by virtue of their authenticity and reach
• Create trends and encourage followers to buy products they promote

You can see different kinds of social media influencers such as bloggers, celebrities, micro influencers and industry experts.

For example, Neil Patel is very famous in the online marketing industry and is a huge influencer for brands such as Amazon, HP and Viacom.

@neilpatel has almost close to 300,000 followers on Twitter.

Related Content: 19 Strategies That’ll Help You Become an Influencer

Why are Social Media Influencers important for your brand?

When the traditional outbound marketing started declining, influencer marketing started to pick up aggressively.

Modern consumers stopped paying attention to advertisements and billboards, and influencers emerged as the most trust worthy people who could bring context with the help of social proof.

Social media influencers are extremely important for your brand. The audience values the opinion of an influencer.

They are crucial for your brand because of few major factors:

1. Build trust
2. Build awareness
3. Authority and influence
4. Build relationships
5. Excellent communicators
6. Creative
7. Engaged with audience
8. Drive traffic
9. Convert leads
10. Generate sales

Factors to Identify Social Media Influencers

So before you engage with the influencers, it is important to Identify Social Media Influencers. This is where it becomes tricky.

You can find influencers in many ways:

1. Niche

This is the most important aspect to find your influencer. Find their area of expertise. Look into their social media accounts to find their niche. If they are talking about food then it’s clear that they are into food industry.

It’s very important to collaborate with an influencer in your niche so that your message reaches the right audience.

2. Reach

A person with high number of followers can spread the message far and wide. Though it’s not necessarily important to have thousands of followers, having a decent number of followers is important else the influencer’s message is not reaching the required number of customers.

Micro influencers have followers anywhere ranging between 1K to 100K. Macro influencers have followers between 100K and 1 million followers and generally have high engagement rate. Mega influencers have fan following of more than 1 million followers

Based on the type and depth of reach that you are planning you can either engage a micro influencer, macro influencer or a mega influencer.

3. Engagement

Apart from just follower count, the next most important factor is the engagement of the influencer.

Engagement shows how the followers are getting connected with the content that the influencer is sharing. Engagement includes likes, shares, and comments for the posts coming from the influencer. This shows the real involvement of the audience with the influencer.

4. Creativity

Influencers generally have an edge over the traditional advertising since they are allowed creativity without any one directing them.

The influencers that you want to choose, should be creative in the ways that they post your content. Ensure that their work is aesthetic and has an appeal towards consumers. They should not be repetitive and use the same methods across different products that they promote.

5. Geography

Very obvious but an important factor to identify the influencers is the geographic location. Try and understand if you are trying to reach out to global customers or limited to a particular geography.

Some influencers many not be well known at global level, but very popular in their country or region. Choose your influencers based on your influencer marketing strategy. If you want to capture local market choosing a micro influencer who is popular in that location will be a wise choice.

How to identify social media influencers?

Now that you know the factors to identify the right influencers for your brand, you now have to think of ways to find them.

There are two options:

1. Manual search on social media platforms and Google

Manual option is open for those who are ready to spend a lot of time on research and experiment. Conduct simple Google search with keywords relating to your industry.

For example if you are into food industry, search Google with the keywords such as food, drink, recipe, menu, tasty, chef, etc. that can lead you to the right influencers who are taking about these words on social platforms.

You can also use the analytics available on each on the social platforms such as Twitter and Facebook. The audience analysis will give you a great deal of information on the people who are interested in food, those who are food bloggers, those who like, comment and share food blogs. Etc.

You can further filter and choose people who have a good amount of influence over their fan following.

2. Employ smart social media management tools

Marketing in the digital age is much easier than ever before. Though you have a larger audience, you are also blessed with tools that can help you to get your work done much easier and faster.

Social media management tools make your job easier by suggesting the influencers in your industry. There are various tools available that can identify and suggest your influencers based on the content they share, conversations and mentions on social media.

The tools will be able to search the industry influencers who have the ability to promote your content. The tools are so advanced that they are able to capture data relating location, expertise, profession, social shares, ranking and number of backlinks, and much more.

There are excellent tools that help you to reach out to your desired influencers. Some of them are listed below:

1. Cloohawk
2. Buzzsumo
3. Hootsuite
4. Traackr
5. Followerwonk

Related Content: Top 5 Influencer Research Tools for Social Media Marketing

Conclusion

So ultimately we all know that just like how the word-of-mouth marketing has a special value, so does the influencer marketing. It’s very likely that recommendations coming from known people whom they trust is much more trust worthy than corporate advertisements.

Always look into the 5 important factors that are explained in this article before choosing your influencers.

Choosing the right influencers can be quite a task if you do not know the methods of identifying the social media influencers. Go for manual search if you have time and you understand the efforts required for manual search. Else there are always smart social media management tools that you can resort to find the best and the most relevant influencers for your brand.

Originally published at https://www.cloohawk.com/blog/how-identify-social-media-influencers.

How to Identify Social Media Influencers was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

Are you working on a new advertising campaign, are you browsing through content to find the most trending on social media while having your morning coffee, are you responding to your audience on social media, and suddenly remember that you also have to schedule content to be posted to various social media?

Then you are surely a social media manager who is time starved with multiple hats to wear while managing your social media activities.

Every social media manager faces the challenge of identifying the activities which needs more time and some other activities where time can be saved.

When you are hoping to do it all with minimum efforts and yet achieve great results, it is smart and intelligent to resort to social media management tools that help you to save considerable amount of your time.

Social media management tools make social media activities easier thereby saving time and efforts of a social media manager.

With numerous social networks, many targets to achieve, and with so little time to execute, the only best choice for social media managers is to start using the social media management tools.

Social media management tools can be used for a variety of tasks:

• Curate content
• Respond to audience
• Schedule and post your content
• Create images to post
• Check your performance metrics.

Here are 5 time saving tools for social media marketers:

1. Cloohawk

Cloohawk is a suite of social media growth strategies that offers powerful automation to save your time on social media management.

Cloohawk will take care of your task of identifying content that is making a buzz on social media.

The trending content offered by Cloohawk reduces your search time in finding content that is mostly liked by your audience.

Cloohawk will identify your evergreen content and repost it automatically at the best time thereby saving a lot of your time and efforts. It can also identify interesting content shared by your influencers which can be retweeted with your audience thereby getting maximum engagement.

Cloohawk also identifies influencers and followers in your industry who matter the most for your brand. Cloohawk suggests numerous social media tasks based on which you can define your social media strategy.

Related: Cloohawk User Reviews and Pricing

2. Socialert

Amidst the great amount of noise on social media, social listening and brand monitoring is getting tougher by the day. Social media managers are spending a great deal of time and effort to listen and engage with audience.

Socialert is a social media management tool that comes as a rescue when you are struggling with social media management. This tool makes the social media listening effortless.

Socialert allows you to track hashtags and keywords that relate to your brand. With the help of these hashtags you can simply listen to the conversations relating to your brand and your industry.

This tool will also save a lot of your analysis time by providing useful analytics. The analytics filters out the results based on important factors such as interests, location, time, audience sentiment, and much more. You can further analyze the reports by exporting it in a CSV format.

3. Feedly

A social media manager often spends most of his time finding content that can excite his audience. Content curation involves browsing multiple sources where you can find relevant content that can be shared with your audience.

But with millions of content sources including news pages, social media networks, e-books, blog, technology articles, and much more it could become an impossible task for a social media manager to even just browse through content that can be useful for his audience. Here Feedly comes to rescue.

Feedly is a content curation tool that helps you to keep on top of the trending content.

Feedly consolidates all the RSS feeds of your choice into one single feed which you can browse in one single window. It offers application of filters on topics, publication and dates which will further allow you to narrow down your search for the content that you are looking for.

4. Talkwalker

An important aspect of social media management is to observe closely the behavior of your social media activities. A social media manager has to capture analytics or data from various social media platforms.

Social media analytics gives a huge amount of insights into the social media activities which will help a social media manager to measure performance of all his social media goals.

Talkwalker is a social media management tool that consolidates a great amount of a data relating to your social media activities such as brand mentions, influencers posts, new followers, your top performing posts and your worst posts, competitor posts, and more.

Talwalker will pull data from your multiple social media accounts into one place thereby avoiding huge effort of a social media manager of logging in to several social media platforms to analyze social media activities.

Talkwalker offers analytics on your key metrics such as new followers, advertisement campaigns, brand mentions and competitors strategies.

5. Sproutsocial

Sproutsocial is a social media management tool that has the ability to increase your audience engagement and reach.

Sproutsocial saves time and brings efficiency to your business. Sproutsocial manages your social media posts across various platforms from one single calendar. It offers features of customer support and audience engagement.

A single unified social inbox will allow you to monitor and engage with your audience and respond to all the messages from a single window. Socialsprout allow you to set up location, keywords and hashtags in the Smart Inbox.

Sproutsocial is also a very useful tool for pulling analytics. You can easily track social media performance using the analytics.

Related: All Social Media Management Software Reviews

Conclusion

All brands now are aware that social media is a powerful medium that will create direct line of communication between the company and its customers. Hence a lot more work is being managed by a social media manager than ever before.

Thought Social media has become a necessity, it is no doubt that it is time a consuming activity for social media marketers.

The good news is that with the advancement of social media the social media management tools also have advanced offering time saving techniques to a large extent.

Social media management tools have become a time saving tools for social media managers. These tools are used to carry out varied tasks such as create content, share content, schedule content, engage with audience, and much more. The trick is to find the right tools that will help you to cut some work and save time.

Originally published at https://www.cloohawk.com/blog/5-time-savings-tools-social-media-managers.

5 Time Savings Tools for Social Media Managers was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

Social media management is just one half of actual work. And yes, the life of a social media marketer is an extremely busy one. Juggling and managing multiple tasks is part and parcel of a social media manager’s job.

Social media managers are also engaged with multiple tasks:

• Corporate blogging
• Guest blogging
• Scheduling content
• Posting content
• Preparing email content
• Finding trending content
• Prepare advertising campaings
• Find leads

Stress, nervousness, and burnout pose high degree of risks among social media marketers.

Are you one among the social media marketers who are thinking of calling it quits, then you should rethink your decision.

So how do you avoid the social media management burnout?

Social media marketers are finding new ways to be smarter about everything they do about social media management. Now social media marketers have option to choose from variety of tools that help streamline social media activities. The tools will help you to keep pace with the latest social media trends.

It’s time to assess tools that can supercharge your social media efforts.

Here are 7 social media management tools you can use to combat the burnout:

1. Cloohawk

Powered by artificial intelligence, Cloohawk is a social media management tool that offers powerful automation features that can be used for most of your social media management activities. When most you are having customers across the world, keeping pace with the different time zones is made easy by Cloohawk.

You can now schedule and post content automatically just with the click of a button. Cloohawk goes a step further by even suggesting the best time to schedule your content based on the best time for your audience.

Cloohawk also suggests posts that are trending, that can be retweeted and liked thereby helping you to increase engagement with your audience.

A social media manager is no more required to stay up all night or work during vacations to manage and schedule content, and to engage with audience.

So with Cloohawk you can

• Schedule content
• Post content
• Automate posts
• Post at the best time
• Keep pace with multiple time zones

2. Buffer

Buffer is a social media management tool used predominantly for scheduling your content. With Buffer, you can schedule and share content across multiple platforms from a single central dashboard.

The power scheduler allows you to schedule a number of posts across different social media and for several days ahead, thereby relieving you of your daily scheduling task.

Buffer has a feature that identifies the best time when your audience is most engaged and prompts you to share your content at the best time.

Buffer allows you to analyze your posts with the help of the analytics feature. It gives summaries of your content with which you analyze the performance of your content.

3. Ahrefs

Ahrefs is a social media management tool which is mainly used to identify trending content from numerous websites across your industry.

By listing down the keywords pertaining to your industry, Ahrefs will be able to pull out all the popular stories that are trending on social media. The front page of Ahrefs gives you a list of latest top 10 trending topics.

The search can be further refined by applying filters on location, language, volume of traffic and word count.

You can instantly figure out the topic for your next content creation based on the number of shares on Ahrefs. You can also decide on the content to be shared with your audience based on the popularity on the content.

4. SocialClout

SocialClout is a tool specially designed to measure the social media management effectiveness. This monitoring tool enables brands to plan the marketing strategies based on feedback from various social media platforms.

SocialClout offers insights and detailed reports which are derived after carefully analyzing the data points.

Social media managers can stop worrying about the competition since SocialClout readily provides competitor analysis which can be used to benchmark your efforts against your competitors. You can also identify content in your competitor circles that is making a huge buzz.

This tool is also useful to generate engagement dashboards, plan campaigns, scheduling posts and much more.

5. Hootsuite

Hootsuite is a tool that can save numerous hours that you might be spending on content calendar and retweeting posts.

Hootsuite can manage multiple social media profiles all in one place. It can be used by social media managers to track and monitor your audience activities.

Any conversations relating to your brand can be easily identified by Hootsuite. Your job can be easened up by Hootsuite which manages your brand mentions, likes to your posts, replies to your comments and much of the social media engagement.

With Hootsuite you can schedule posts in advance, track your followers and monitor statistics.

6. Socedo

Socedo is a social media management tool that comes as a boon to most of the social media managers. Planning and executive social media campaigns can be a nightmare since it has many moving pieces and a campaign can be successful only when all work together.

When you are a social media manager, you never have enough time in the day to manage all other activities in addition to planning a campaign.

With Socedo, a social media manager can be at peace since it takes care of lead generation through different social media channels. Marketers can focus on growing and engaging your audience on social media.

7. SumAll

SumAll is a social media management tool that is useful to every single marketer who wants to analyze social media activities. It will help in generating cross platform reports and summaries of all the social media accounts managed by the marketer.

SumAll offers a dashboard where multiple reports from various social accounts are consolidated. This report tracks your engagement and reach.

The automation lets you share content to your audience without any efforts from your side.

SumAll might just end all your sleepless nights that you are spending in analyzing your social media activities.

Conclusion

There is no doubt that social media has opened doors for infinite opportunities in digital marketing and has transformed communication multiple folds.

But for social media managers it has posed huge challenges. It can lead to quick wear out since social media management requires engaging with audience on social media on a continuous basis.

Social media management can be easy and effective when you invest in smart automation tools that will help your social media marketing tasks.

The tools will help you to find right content and trending content to share. The tools can schedule and post your content automatically. Social media campaigns can be planned and executed with the help of smart social media management tools.

Related: 20 Twitter Marketing Tools to Amplify Twitter Marketing

To keep pace with the current social media activities, it important for social media managers to review and embrace social media management tools to avoid burnout.

Originally published at https://www.cloohawk.com/blog/7-tools-social-media-marketers-avoid-burnout.

7 Tools for Social Media Marketers to Avoid Burnout was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

You can’t build your audience by accident. When there are hundreds and millions of people out there, finding the right one is the biggest challenge.

You need dedicated efforts and a methodical approach to find the right audience who will be interested in your products and services.

When you are planning to build high value content that can generate interest from your audience, knowing your audience is the first and the only thing that you should care about.

Chances are that you already know something about your target audience, but do you know enough?

Ask yourself some key questions such as who is the user of your product? Which age group is more likely to use your product? Who are they following on social media? Who is their hero on social media? When are they most active on social media?

Without answering these questions you are unlikely to find the right audience, thereby failing in your attempt to market your product to the potential customers.

Marketers are constantly on the lookout for new techniques and tools to identify and engage with their target customers so that they can offer them something valuable.

Related: How to Increase Twitter Engagement

With the advent of technology, variety of tools has made it possible and easy for the marketers to conduct the search for their right audience with much more ease and perfection.

Here are 5 tools that can help you to decode your target audience.

1. Google Analytics

Google analytics is a tool that helps you to find out the interests of your audience. You can extract data relating to your audience demographics that includes age, location, gender, behavior, device used, interests, language and much more.

With the details extracted by Google analytics, it’s easy to find the context thereby helping to find exactly the audience who is interested in your products and services. This is a list of people who have higher likelihood to become your customers.

The data provided by Google analytics will offer your opportunity to connect well by planning the perfect campaigns that are most suitable for your audience. You can share the right type of content that will be useful and informative with help of this audience data.

2. Cloohawk

Cloohawk is an intelligent social media assistant that will assist you to grow the right audience for your products and services. The tool has the ability to dig up and generate a list of people who are most aligned to your interests. These are your potential followers.

Cloohawk can locate your target audience. It looks for people who are active and who relate to your niche. The list of people is derived from Twitter based on their profile, their areas of interests and their recent activities. You can generate a list of potential audience who are taking about your interest.

Furthermore, Cloohawk offers automation features that allow you to automatically follow people based on their interests and behavior. Knowing your target audience’s interest is the key to your products and services, as well as to design your marketing efforts to meet their needs.

3. Audiense

Audiense is yet another social media management tool that is designed to identify the right audience that is most relevant to your business. This tool is capable of finding large audience that is perfectly matched to your brand.

Audiense will assist you to not just identify the audience, but also to personalize the messages and deliver it effectively to your audience.

With the help of the social data available, the tool will analyze the interests and behavior to understand and shortlist the audience most suitable for your brand.

The filter options in the tools will allow you to create a report that is most relevant and thereby enable you to focus on the most important audience segments. The tools will analyse all connections between people with the help of machine learning and will instantly give your target audience.

4. AgoraPulse

AgoraPulse is a social media management tool that enables you to understand your audience. From a single platform, AgoraPulse enables you to engage with your audience and followers.

This tool gives you the capability to segment your audience based on age, gender, interest, location, industry , spend or whatever that matters the most for your business.

AgoraPulse allows you to consolidated information regarding your audience who is viewing and engaging with your business. This information can be used to reach out and serve your target audience better.

The tool helps you to customize messages and texts based on earlier conversations so that you can reach out to the potential customers with useful information based on their past conversations.

5. QuickSprout

A successful social media marketer knows how to clearly identify the target audience.

QuickSprout is a social media management tool to help marketers to identify the target audience. This tool can be used to conduct research on various factors thereby coming up with a customer persona.

Unique and individual profiles of your customers based on their likes and behavior is called as a customer persona. QuickSprout can help you to build a personas that will represent the ideal audience that any marketer would wish to have. The tool will prepare the personas based on based on demographics such as interest, language, age, location, gender, education, spending habits, etc.

With the help of the unique personas of your audience, you can design and optimize the content that has to be shared with your audience. You can also build audience specific marketing campaigns based on the personas.

Conclusion

When it comes to picking the right audience, there’s only one rule — Choose the audience that you care about.

You may get swayed towards more than one audience that could work for your brand, but stay focused and pick the relevant one at the end.

Marketers generally tend to do the mistake of trying to please many people. But that will not work.

Don’t build an audience who don’t want to buy your product.

Social media management tools help you to find customers based on interests, geographic distribution, gender, age ranges, purchasing power and habits, behavior and many other insights.

The more specific and targeted you are, better are your chances of finding the right audience.

Originally published at https://www.cloohawk.com/blog/5-tools-decode-your-target-audience.

5 Tools To Decode Your Target Audience was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

There is no doubt that a social media marketer has to devise numerous ways to catch the attention of his audience by implementing the most innovative and creative ways.

In one word, it means marketers need to be constantly on top of generating video content marketing ideas.

Video content is emerging as the best marketing strategy and the below stats says it all.

The statistics plus a lot more research from various studies conducted across the world have proven that video content is the most impactful type of content.

90% of consumers say a product video helps them in their purchasing decisions

64% of consumers have made an online purchase after watching a product video

All major social media platforms, such as Facebook, Twitter and Instagram are focusing heavily on video-first strategy, and statistics say that video content is here to stay.

For social media marketers creating video content is a struggle and for some creating enough video content to sustain the video content marketing strategy is a challenge.

If you are reeling under the pressure of creating creative, share-worthy content then, Here are 10 brilliant video content marketing ideas that can ignite your creativity and help you to create engaging videos that can generate more leads.

1. Video Micro Moments

The latest trend in mobile users is that they use mobile phone many number of times in a day but for shorter duration which is referred to as ‘micro moments’.

According to Google’s report, “People check their phones 150 times each day, and every session is about 1 minute and 10 seconds on an average”.

Consumers are constantly looking at the device for answers, feedback to make purchasing decisions and also to look out for new things. Micro video moments should be part of your video marketing strategy to connect with customers.

Micro video moments can be created mainly for four different purposes.

• To follow Passion. Create videos that people wish to see and get inspired relating to their passion.

“53 % online video viewers watch online videos to be inspired”

• To learn something new. People want to watch short videos to understand and increase their knowledge on a particular topic.

“70 % millennials say that they search YouTube video to learn something new.”

• To Action on something. People look for micro video moment to get step-by-step instructions on how to do something.

“how-to” searches are up 70 % year-over-year on YouTube”

• To buy something. People are resorting to micro videos to check on a product before actually buying it.

“18-to-34-year-olds resort to YouTube to learn about a product before buying it”

For example, Home Depot started creating “how-To’ videos to benefit customers who were turning to their mobile phones to get answers. Now they have thousands of ‘How-to” videos on Youtube.

2. Product Demos

Irrespective of a new product or an existing product, product demos are a wonderful video content marketing idea to create videos that show the demo of your product or service.

Always showcase important values of your product, like this one where Cloohawk emphasizes on the ease, utilization and benefits that can be derived from the product.

There is always a lot of things to tell about your product. But always make sure to highlight on the value of the product than its technical features.

3. Share Your company values

A video has the power to give your audience a better understanding of your written message or an infographic on your website.

Showcasing your brand using videos is most often seen as an excellent way to engage prospects, and to generate leads.

Company profile videos that explain the strength and uniqueness of your brand is one of the most powerful video content marketing ideas that can make all the difference when it is competing with high number of competitors in the industry.

For example Simbla’s company overview video is an invitation for anyone to experience the creation of a beautiful website.

4. Share life hack videos

When your audience reads your content or views videos it’s with an ultimate intention of deriving some value out of it.

The most favorite that your audience loves to watch is a life hack video.

Who else would be the best fit to share a good hack using your product or service? Sharing your expert tips on using your product in a particular way to solve a difficult situation is one of the most brilliant video content marketing idea that all marketers should use. Show them different ways in which the unique features of your product or service can be used for different purposes

For example OraBrush created a hack video demonstrating the way in which the brush can be used to avoid bad breath.

5. Company Announcements

Gone are the days when a company used to create a lengthy document about an announcement relating to new product, new feature, new location, etc. Now the latest trend of video content marketing is to make a video for official company announcements.

A personal video announcing the big news will capture the attention of your audience.

Point the camera at your employees, designers, developers, CEO, media and other influencers in your industry who have adopted and promoted your products all the way. The best way to make an announcement interesting is to focus on the stories of the people who use it.

For example, see how Google used a brilliant video during the launch of its new logo to make the announcement using the stories of people showing hoe Google has evolved.

6. Repurpose Blogs

When one of your awesome text content has performed well, this is a golden opportunity to convert it into a viral video. A smart video content marketing idea is to add audio and image to the text and convert it into vlogs. Imagine when a text content has captured many readers, there are high chances that the same when converted into video content will capture many more views.

Turn your great content into a video by packaging the static text into engaging video.

There are a host of free tools such as Lumen5 and Wibbitz that will help you to convert text into a video.

Related: 3 Benefits of Reposting Content That Wins More Customers

7. Customer Testimonials

A more recent video content marketing idea is the testimonial delivered in a video format. As customers, there is nothing more convincing for us to buy a product when we hear customer reviews directly from the person who used it. While the written quotations from a customer is great, a video from the customer talking about how the product changed his life or how it made his life easier would be powerful marketing tactic.

A testimonial shared as a video will have higher impact since humans tend to believe in what they see and especially when it comes from another fellow human being who experienced the product.

Codecademy has nailed down the testimonials section with great vidoes from customers.

8. How-to Videos

It is much easier to listen and see instructions than read them, right?

There has been a 70% increase in search for How-To Videos simply because users find it extremely easy and simple to understand tutorial videos rather than read then in a manual or in an article.

The most engaging video content marketing idea is to get the attention of your audience by explaining how to use your product to solve their problems.

Create a how-to video of your product or service that shows step by step instructions of using the product efficiently. A how-to video brings huge benefits by offering value to your customers and your potential clients.

For example see how Tripcase uses the pain points of other travellers who struggle to travel while the Tripcase users are cool and enjoying their travel.

9. Behind the Scenes

A latest trend in video content marketing is behind-the-scenes videos. Users are delighted to see how their favorite brand is doing behind the scenes where they get a greater understanding of who you are how you function to solve their needs.

A behind the scene helps to humanize your company.

It shows that you enjoy your work and showcases how you love your team. It is a huge step towards building relationship and trust. It triggers actions such as likes and shares.

For example see behind the scenes of a BMW commercial that show candid video involving the process andpeople behind the BMW.

10. Expert Interviews

When someone else is speaking about your product it always looks more trustworthy. And when it comes from the industry expert the impact is double fold. Questions and answer sessions are becoming a part of video content marketing that is gaining higher trust with users.

Create videos of question and answer session where you call industry experts to talk about your product.

Ask questions that are usually in the mind of the viewers. Here the questions are not just being answered, but the expert is creating an influence which will promote the video and reach new audience.

For example see how Sephora invited Jen Atkin of Ouai Haircare and Christophe Robin Paris for a 3Question and Answer session on beauty tips, trends, and beauty products.

Conclusion

Videos have this huge power to change the face of your content strategy which will bring your audience closer to you.

Video content marketing should be on top of your marketing road map in order to capitalize on the benefits of social media such as Facebook, Twitter and Instagram and YouTube.

Related: 5 Amazing Tips To Get More YouTube Views

Numerous ideas such as videos for product demos, behind the scenes of your production house, know how videos, etc. are an excellent way to capture the attention of your audience and get them to engage with the video.

What’s more, your audience would typically start liking your videos and sharing the videos which will surely expand your online reach.

Originally published at https://www.cloohawk.com/blog/10-video-content-marketing-ideas-every-marketer-should-know

10 Video Content Marketing Ideas That Every Marketer Should Know was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

Try asking a social media marketer or for that matter any social media user, what is that one thing they would like to change about their social media account. And without any doubt, the answer will be — To Increase social media followers.

According to social media studies

“Increase in followers remains a top priority for most of the brands”

For all social media marketers, increasing their follower count is a continuous battle that they have to fight every single day.

Most of the businesses look at increasing followers since they perceive them as potential customers and supporters of their brand.

In the recent years, social media marketing has grown multiple bounds and has made its way into the marketing strategies of every single business owner.

Every marketer starts with an aim to increase followers on social media. Without having a good amount of followers for your account, you will fail at pushing your brand forward.

Why are followers necessary?

Ask yourself. How important is the follower count for you?

Does it really matter for your brand? Are you planning and sketching your marketing strategy based on your follower count?

Higher number of followers gives you larger reach since your content is seen by higher number of people. Just remember that on social media space, the connections are like a spider web.

Someone is connected to someone else and even if they are not your direct followers they might get interested in your brand after seeing it on their friend’s timeline.

Ultimately more the followers you have, further your content will travel

How to Increase social media followers?

For any social media marketer, every additional follower means higher chances of a sale. Such is the importance of a follower. But unfortunately there is no magic wand to increase the number of followers who will remain engaged with your brand.

You have to build it brick by brick over a period of time.

But luckily there is a lot of research done on this topic and there are excellent tips available on how to increase social media followers. When you incorporate them into your social media marketing campaign, your followers are sure to grow consistently.

Here are some tips to get you started.

1. Informers have 2x more followers than the meformers

How annoyed have you felt when you see posts on social media where people talk only about a brand or a product all the time?

Yes it’s true that only 20% of people use social media for sharing information (informers) while 80% post promotion content (meformers).

But how does this connect to having more followers? There is a direct relationship.

Informers have 2x times more followers than the meformers.

This clearly is an indication that you need to start sharing more information so that your audience will see value in your posts and will start following you.

2. Show Your Brand Personality by building an impact

Just having an impressive profile picture and bio will not take you anywhere ahead of a just a few followers. People today are very choosy about the brand that they follow.

In fact study reveals that ‘81% expect that their favourite brands should be socially responsible’.

Start building an impact around your brand by discussing on topics that interest your users. This is a way to engage with audience and get them to participate. Impress them with your posts relating to the topic of their interest thereby enticing them to like or share your posts.

3. Connect with brands, influencers and thought leaders

Start following the industry leaders, influencers in your domain and other social impacting brands. Connection that you build with industry influencers is going to be a huge positive strategy for your brand to move forward. A tool like Cloohawk will make it easier to identify your most influential users so that you can connect to them instantly.

Most of the users interested in a particular topic will be followers of the influencers of the same domain. This common connection will help you to get more followers.

Connect with influential speakers on social media and take the opportunity to engage with the speaker who might make a mention of your conversation in his social platform thereby exposing you to his numerous followers.

And there you go, you might end up with few more followers who are impressed with your engagement with the leader.

4. 52% follow Brands for special offers or promotions

For all the brands that are working hard to get more followers on social media, it will help to know that one of the top reasons why users follow a brand is due to the discounts and offers.

It’s interesting to know that informative content alone is not the driver for follower count. Users start following a brand since the brand extends promotions, special offers and freebies.

Promotions have the ability to draw audience to your social page. Deals can be offered in the form of coupons and discount to attract audience which inturn is a means to increase traffic to your social media page.

5. Emotion Drives People Closer to you

Being human and showing emotion in your content is a great way to attract more followers. Happiness is such an emotion that connects with people’s experiences.

Share happy story of the day or from an event that happened in your business. Share a joke that pulls the crowd and makes the situation light.

Most the social media campaigns miss out on emotion which is why you are missing out on getting more followers.

You should add at least one of the 5 emotions; admiration, interest, serenity, amazement and astonishment according to the studies on social media management.

Whenever you are posting content, without your knowledge you are prompting some kind of emotion, and it could be boredom, irritation, frustration, etc.

To make the most of the content that you post, share happiness by sending colourful images, positive quotes. This builds your image as a friendly and a happy brand. This is bound to attract more followers.

6. Make use of the paid advertising

After rolling out the free or the most cost effective solutions to increase followers, you might have been happier than before to see that your follower count is slowly and steadily increasing.

Now it’s time to take the next step. Utilize the paid advertising available on the social networks. When we all know that organic view on social media is getting tougher by the day, it is an intelligent move to invest in paid advertising.

Social networks are emerging out smarter than before and they encourage you to pay to play.

Social media advertising is no doubt one of the most cost-effective methods of getting more followers. Social platforms partner with third parties to get the best targeting capabilities.

Conclusion

So for long you have been wondering how on earth some people manage to get thousands of followers!

For any social media marketer, the ultimate goal is to convert social media page into an effective lead generation machine. For this, you have to first generate a fan following.

Higher the number of followers better will be your reach.

And we do know that a better reach means ultimately higher potential to generate more leads. So go ahead and apply the tips to increase social media followers.

Originally published at https://www.cloohawk.com/blog/6-proven-tactics-increase-social-media-followers.

6 Proven Tactics to Increase Social Media Followers was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.

Brands go behind the right followers even if it means a lot of effort, since they know the importance of having the right followers.

Michael Hyatt, Founder and CEO, says that “You need to develop a tribe of loyal followers and super fans who want to hear what you have to say”

When you actually understand the benefits of targeting followers on Twitter, you just cannot afford to miss it. Your targeted followers are the ones who are interested in similar information and content that you are tweeting. This means there are higher chances of your targeted followers to read, like, share and retweet your posts. Your untargeted followers are not interested in your content and might get annoyed with you posts and eventually unfollow you.

When you start a conversation on Twitter, the response and replies comes from connected audience. They have information to share or ask questions since they are interested to know. Targeted audience lead your tweets further into an engaged connection with the brand.

Targeted followers are interested in your brand and make enquiries. They also share it with their circles and act as influencer for your brand. Targeted customers have higher chances of bringing new customers which will convert into a sale.

Here are 5 ways of targeting followers on Twitter

1. Advanced Search Targeting

This method of targeting followers on Twitter ensures that you are reaching out to only those people who are interested in your brand. It offers you to connect to people based on their interest, their location, their gender, their followers, competitors, industry, influencers and much more.

For example if you are dealing with a product relating to women and specifically in the United States, you can search for your followers with these two criteria and target your communication to this specific group of people for better engagement.

2. Twitter List Targeting

Twitter List is an excellent way to communicate with followers who are in your target list. It is a list of curated group of Twitter accounts.

These are strategically designed lists that cater to a tailored audience. You can create a list for your business based on your requirement or you can also join a list that has already been created by others.

For example, you might create a private list of influential Twitter users you’d like to target as part of your broader marketing strategy, or create a huge private list of users you think would be interested in following you for targeting purposes. These carefully crafted lists can then be used as part of a Twitter Ads campaign to appeal to a tailored audience, or be an way of

This list helps you to keep track of your target followers with whom you can communicate and establish connection.

3. Direct Message Targeting

Direct Messages are the individual private messages sent on Twitter.

You can use Direct Messaging as a method to strengthen the bond with the current Twitter followers by having conversations relating to their Tweets and any other content. You can create personalized messages to your selected audience on Twitter and handle this group and their tweets carefully with added attention.

This method of direct message targeting allows businesses to bring the human element into private conversations and more so eliminate the doubt of a bot being used for communication.

Direct message targeting is very useful when you have product launch, when you are running a contest, brand awareness messages and to keep your followers informed of any events relating to your brand.

4. Target Competitors Followers

Targeting the followers of your competitors has numerous benefits.

When you follow your competitor’s followers, you can keep track of their tweets about your competition.

You can view their comments relating to your competitors product and question or feedback if they are upset. You should target such followers and quickly answer the question with your own product or service. This will get you in front of unhappy customers of your competitors and increase the chances of generating more customers.

If there is a competitor either small or big, you can go through their followers either manually or by using tools. You can then add them to your target list. The followers can be used for your promoted twitter campaigns.

By responding to competitors followers, you can win over their customers and eventually gain the followers who have been following your competition.

Cloohawk is a social media management tool that offers various methods of analysing your competitors. It will list down the customers who are unhappy with your competitor. This gives you an opportunity to engage with them and convert them into your leads.

5. Target Industry Influencers

Influencer marketing is similar to the word of mouth marketing on the social media.

Influencers are experts in their field and are trusted by their followers. Their recommendation gives higher value for a product and service.

Targeting followers on Twitter with the help of industry influencers will help you to get your message across to your potential customers. Having the industry influencers mention your brand is important for brand awareness which will elevate your brand value on Twitter.

Tapping into a high profile industry influencer will help to broadcast your brand message to a vast list of followers on Twitter.

Cloohawk is a tool that will assist you in finding the right influencers in your industry. It offers methods to identify powerful influencers in your industry who can boost your business.

Cloohawk identifies and helps you engage with influencers who are your followers. A Cloohawk user also gets 3000+ leads per month including influencers and micro influencers.

Conclusion

Targeting the right followers is very important for your ROI.

It’s important to ensure that your brand is heard and reached appropriate audience. Once you start targeting the right followers you will realise that it is a worthwhile investment. You will notice higher engagement level with your followers since they are more interested about the topic that you post. Tools such as Cloohawk will help you to improve your efforts at targeting your followers.

Originally published at https://www.cloohawk.com/blog/5-simple-yet-powerful-strategies-targeting-followers-twitter.

5 Simple Yet Powerful Strategies of Targeting Followers on Twitter was originally published in Cloohawk on Medium, where people are continuing the conversation by highlighting and responding to this story.