Small Business

How to ensure reliable email sending from your WordPress website

Hire for complements, not compliments

Doubling down on your weaknesses is bad business

Building context: Everything is a ‘message’

Messages are the natural place for communication. And they force you to make some important decisions.

‘Secure’ isn’t perfect, but it’s something

Your chance of getting struck by lightening is low. But you don’t run around in thunderstorms.

Projects are planning

Don’t plan-then-do. Trust your gut, and think of planning as a project.