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How to properly handle Contextual Effects (Trend, Seasonality, Holidays…) in Marketing Mix Modeling…

How to properly handle Contextual Effects (Trend, Seasonality, Holidays…) in Marketing Mix Modeling…

A description of the subtle role of Contextual Effects in MMM, with a guided approach to optimally handle them, and access to the code.
Go to the profile of William Blaufuks
William Blaufuks
How to deal with multiple geos and multiple KPIs in Marketing Mix Modeling

How to deal with multiple geos and multiple KPIs in Marketing Mix M...

State-of-the-art models developed for Marketing Mix Modeling (MMM) rely on regressions (Robyn, Lightweight, Uber, …). The idea is to model…
Go to the profile of Romain
Romain
BigQuery Machine Learning Cheat Sheet

BigQuery Machine Learning Cheat Sheet

Using SQL directly in the BigQuery Console, it is possible to train and deploy machine learning models to be reused upon prediction …
Go to the profile of Bastien Chappis
Bastien Chappis
How to delete bias in your dataset before applying a clustering?

How to delete bias in your dataset before applying a clustering?

A simple and efficient method to implement, in order to conceal mathematical rigor and business constraints.
Go to the profile of William Blaufuks
William Blaufuks
RECOMMENDER SYSTEMS: A GLOBAL OVERVIEW

RECOMMENDER SYSTEMS: A GLOBAL OVERVIEW

This article aims at presenting relevant guidelines for use cases about recommendation systems. We’ll first introduce the subject, before…
Go to the profile of Cyrine Hlioui
Cyrine Hlioui
On detecting outliers with Alibi Detect

On detecting outliers with Alibi Detect

Outliers are data points which are abnormally distant from the rest of the observations in a dataset. They are mainly due to data errors…
Go to the profile of Sabrine Hamroun, PhD
Sabrine Hamroun, PhD
Dans les coulisses de la Data Science

Dans les coulisses de la Data Science

Invité du podcast « Data Managers », Romain Warlop, Data Science Manager chez fifty-five partage sa vision sur l’évolution du secteur de…
Go to the profile of fifty-five | Data Science
fifty-five | Data Science
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