Hype: Unclarity, Familiarity, Intensity, Infinity
All week I was deranged about the Raptors and Warriors showdown this past Thursday.
Such looming events builds wonder, excitement and only further aggrandized by tapping into the five senses. Movie trailers, product posters, the smell of ramen or tour announcements; this is the commercialization of sensationalism for a moment… and I love it.
It begins with a sense of unclarity, something mysterious to capture you in a way that doesn’t feel forced, yet welcoming. Intrigue besets and you proceed to accept.
The fog of mystery warily lifts and there is a faint sense of familiarity. You recognize it, probably conjecture nonsense. Then the emotional resonance builds. It drills into you viscerally. Time begins to slow down.
The heart starts racing, the recognition of something faint on the horizon. A moment, but what is it? No one can predict the future except it’s supposedly intense. Extremely intense.
Alas… hype: a shallow, emotional orgasm of social belonging for a hypothetical.
Sadly, no one really cares about reality, it’s only about the imagined moment. The movie could be bad or the sports team lost the match. It’s truly about what we felt prior.
And hype lives on; we have learned to relive it among peers by sharing it on social media through an orgy of thumbs ups. Platforms like YouTube certainly don’t help, we keep pressing play. It’s infinite and it reincarnates the same way, every time.
Hype. It’s my heroin and the dance with Satan himself.
Word count: 245
Twitter: @bhavprajapati
