About
Find The Red Thread®: PersuasionThere’s one barrier every message has to get through for it to succeed: your audience’s brain. So how do you get past, through, and over that barrier? Read on!
Note from the editor
There’s one barrier every message has to get through for it to succeed: your audience’s brain. So how do you get past, through, and over that barrier? Read on!
Editors
Tamsen Webster
Message designer, English-to-english translator, idea strategist. I help leaders build messages that build buy-in for transformational change.