Segment analytics with Firebase AB testing

David Dikman
Nov 8, 2021 · 4 min read
Sometimes we want to know not just if but what our segments are up to

Firebase AB testing is an excellent tool to easily get started with AB testing.

It allows you to combine the Firebase remote configuration with Google Analytics to track the performance of your test.

I’ve written about how to do this in practice before so here I will focus on a recent issue I had to solve. How to segment your analytics in more detail using BigQuery.