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Firm Narrative
How to tell strategic stories
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Design
Andy Raskin
in
Firm Narrative
Jun 22, 2018
Casio’s Eccentric Product Culture, Built on Embracing Failure
My 2003 profile of Casio and co-founder Kazuo Kashio, who passed away this week
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617
4 responses
Andy Raskin
in
Firm Narrative
Feb 14, 2016
How a Cleaner UI Can Tarnish UX
I’m a huge fan of Calendly. But their recent UI update irks me.
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27
2 responses
Andy Raskin
in
Firm Narrative
Feb 3, 2016
Why Uber’s New App Icon Is Genius
Even if you don’t read Chinese
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36
3 responses
Andy Raskin
in
Firm Narrative
Jan 26, 2016
Giving Brand Archetypes Another Shot
Yes, they’re touchy-feely. They’re also incredibly valuable for…
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192
4 responses
Andy Raskin
in
Firm Narrative
Sep 7, 2015
Your Work Pic, Optimized by the Crowd
You’ll obsess over the angle at which your head tilts, but it’ll…
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96
7 responses
Andy Raskin
in
Firm Narrative
Oct 2, 2015
Circling Ourselves: The Story Behind Asana’s Rebrand
Micah Daigle
3.8K
45
Why I ♡ Asana’s Rebrand: A More Compelling Narrative
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114