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Marketing
Firm Narrative
How to tell strategic stories
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Marketing
Andy Raskin
in
Firm Narrative
Oct 30, 2018
Selling Your New Sales Deck to Sales
The greatest sales deck isn’t—until your sales team buys in.
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812
3 responses
Andy Raskin
in
Firm Narrative
Jul 26, 2018
Tailoring Your Pitch for Multiple Audiences
How to structure your story to resonate with different personas
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1.5K
6 responses
Andy Raskin
in
Firm Narrative
Sep 6, 2017
Pitch Stakes, Not Pain
Transcending the “Doctor-Patient” Approach to Sales and Marketing
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2.1K
6 responses
Andy Raskin
in
Firm Narrative
Mar 20, 2018
Why So Obsessed with Naming Your Category?
A label, by itself, isn’t worth much.
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513
Andy Raskin
in
Firm Narrative
Nov 21, 2017
Tech’s 2017 Slide of the Year
Suddenly it’s in everyone’s decks—including mine.
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520
Andy Raskin
in
Firm Narrative
Apr 13, 2017
Is the “Greatest Sales Deck” Great for Savvy Prospects?
If knowledgable prospects ask you to cut to the chase, don’t abandon your story—rewrite it.
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248
3 responses
Andy Raskin
in
Firm Narrative
Aug 31, 2016
Why Sales Teams Crave Storytelling Training
Great pitches start with narrative fundamentals.
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287
3 responses
Andy Raskin
in
Firm Narrative
May 18, 2016
Changing It How?
Great strategic messaging describes the Δ.
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55
2 responses
Andy Raskin
in
Firm Narrative
Apr 7, 2016
Your Pitch, 90 Seconds
How to boil down the company story
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142
1 response
Andy Raskin
in
Firm Narrative
Jan 26, 2016
Giving Brand Archetypes Another Shot
Yes, they’re touchy-feely. They’re also incredibly valuable for…
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192
4 responses