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Firm Narrative

How to tell strategic stories

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Startup

Andy Raskin in Firm Narrative

Goodbye Product. Hello Movement.

Video: Crafting a strategic narrative that powers B2B growth

Andy Raskin in Firm Narrative

To Create a New Category, Name the New Game

Brilliant category narratives evangelize a new discipline…

Andy Raskin in Firm Narrative

Selling Your New Sales Deck to Sales

The greatest sales deck isn’t—until your sales team buys in.

Andy Raskin in Firm Narrative

Tailoring Your Pitch for Multiple Audiences

How to structure your story to resonate with different personas

Andy Raskin in Firm Narrative

Casio’s Eccentric Product Culture, Built on Embracing Failure

My 2003 profile of Casio and co-founder Kazuo Kashio, who passed away this week

Andy Raskin in Firm Narrative

Why So Obsessed with Naming Your Category?

A label, by itself, isn’t worth much.

Andy Raskin in Firm Narrative

Why Great Pitches Come From Customers

5 questions for pinpointing why they buy

Andy Raskin in Firm Narrative

Tech’s 2017 Slide of the Year

Suddenly it’s in everyone’s decks—including mine.

Andy Raskin in Firm Narrative

This Is How a CEO Tells a Great Story

To help leadership teams align around a strategic narrative, I show them this video.

Andy Raskin in Firm Narrative

Is the “Greatest Sales Deck” Great for Savvy Prospects?

If knowledgable prospects ask you to cut to the chase, don’t abandon your story—rewrite it.