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Storytelling
Firm Narrative
How to tell strategic stories
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Storytelling
Andy Raskin
in
Firm Narrative
Dec 11, 2023
Goodbye Product. Hello Movement.
Video: Crafting a strategic narrative that powers B2B growth
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30
Andy Raskin
in
Firm Narrative
Jul 26, 2018
Tailoring Your Pitch for Multiple Audiences
How to structure your story to resonate with different personas
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1.5K
6 responses
Andy Raskin
in
Firm Narrative
Jun 28, 2016
Want a Better Pitch? Play This Game.
Teaching pitch structure to CEOs, founders, and Uber engineers.
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447
1 response
Andy Raskin
in
Firm Narrative
Oct 12, 2015
Storytelling for Recruiters: 5 Things We Learned
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18
1 response
Andy Raskin
in
Firm Narrative
Sep 2, 2015
What’s Your Startup’s “Six-Pack Abs” Story?
Figure out what customers want. Then keep talking about…
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27
Andy Raskin
in
Firm Narrative
Aug 29, 2015
Tell Better Stories
6 Great Lessons from the Masters
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246
Andy Raskin
in
Firm Narrative
Jun 10, 2015
How Great Strategic Messaging Works
When I embark on a new strategic messaging project with a leadership team, I start by showing…
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37
Andy Raskin
in
Firm Narrative
Apr 7, 2015
Storytelling for Startups: Who’s Your Darth Vader?
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44
Andy Raskin
in
Firm Narrative
Apr 7, 2015
How Twilio Bested Hemingway
The cloud comms company just broke one of literature’s longest-held…
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32
1 response