Social Media

Social Media Explained: What Is Snapchat?

All the kids are using Snapchat — but is there room for your small business marketing on the social messaging platform?

Defining Social Media ROI

Defining Return On Investment Is As Easy As Subtracting Dollars Spent From Net Profit. If Only It Was That Simple To Measure Social Media ROI.
Calculating social impact on current and potential customers is kind of like trying to figure out if you’re having any influence on the…

Social Media Time Management

One of the most common problems for small business owners is managing their time when using social media…

Tips For Cleaning Up Your Social Media Following

How Can Your Startup Benefit from Social Networks?

People often forget that tools cannot innately be good or bad. The same axe that can be used to hurt people can provide lumber for a shelter or fuel for a fire. A similar thing applies to social networks. While older generations accuse…

THE RISE OF DARK SOCIAL

WHAT IS DARK SOCIAL?
The term dark social was coined by Alexis C (a Senior Editor at The Atlantic) in an article written in 2012. So arguably, this is actually a relatively old concept. However, it is only just now that marketers are starting to take notice, and rightly so.