Or how we design user centered tools for logistics and supply chain management
Flexport bought a plane! Well, kind of. We’ve leased one, which means we’ve committed to packing an entire Boeing 747 400F, or about roughly 115 tonnes of cargo, multiple times a week.
Summary: By treating user interviews as in-person surveys, we may miss important feedback from our research participants. This article explains how asking open-ended questions can uncover…
Summary: Countless products fail because designers aren’t able to discover the truth behind user behavior before launch. This…
As product designers and user experience professionals, we need to be aware of how cognitive biases impact our research and testing. Every Wednesday, the Flexport design team will breakdown user…