Revolutionising Email Campaigns: The benefits of Previewing RSS Feeds Prior to Email Sends.

James Qualtrough
FlipRSS
Published in
2 min readMar 14, 2024

As part of our latest, significant platform update, we’re very excited to provide our customers with the ability to preview RSS feed content before its integration into email campaigns.

This update is a game-changer for content producers, from individual bloggers to expansive organisations like charities and educational institutions. This feature empowers users to meticulously inspect their RSS feeds for comprehensive content verification, including images, titles, and descriptions, ensuring every element is perfectly aligned with their messaging goals.

By viewing previews, users gain critical insights into the feed’s content quality and recency, facilitating decisions on whether the latest articles, news updates, or educational content meet are updating correctly in their feeds and appearing as expected. This functionality is particularly invaluable for maintaining content relevance and timeliness, allowing marketers and communicators to identify new content additions or verify the date of the last item included in the feed.

This new feature offers a blend of accuracy, efficiency, and strategic foresight. Content producers can now assess the content for their email newsletters ahead of them being included in the campaign. As part of setting up, analysing and troubleshooting content, this is an important and much requested feature.

For organisations big and small, this represents a significant leap forward in the quest for digital marketing excellence, ensuring that every newsletter sent is a true reflection of their commitment to quality and relevance.

How can FlipRSS help you?

FlipRSS saves content creators and publishers time by fully automating email newsletters whislt delivering content personalised to individual subscriber preferences.

FlipRSS integrates with Mailchimp to automate multiple RSS feeds in email newsletters. Using advanced segmentation, FlipRSS enables your subscribers to select the content they wish to receive enabling the automated delivery of personalised content. FlipRSS clients are seeing big immediate increases in open rate, click-through-rate, and subscriber satisfaction.

Once set up, newsletters are created, customised and scheduled automatically. Sit back, watch your email stats outperform your competitors and focus on creating great content.

What sets us apart?

We’re a small team. Small enough to really care. We care about the quality of the product we produce, we care about the experience of every customer we have the privilege of working with and we care about our impact. We’re here to do a great job of supporting, delighting and connecting you and your subscribers.

We’ll help you get set up, so get in touch.

Try FlipRSS here (30 days free, no credit card required).

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James Qualtrough
FlipRSS

40+ and just at the start! 🚀 Behind the scenes at FlipRSS.com, proud dad of 3, and living Island Life 🇮🇲 Navigating life’s trails & tides, #stoma and all.