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We spent hours putting together the best publicly available reports and data on breakfast so you can do better things with your life.

Technomic | “What’s in a breakfast?”

  • According to Technomic’s recent Breakfast Consumer Trend Report, a majority of consumers say a breakfast item’s ability to satisfy them until their next meal (75%), how filling the item is (70%) and its ability to energize them (56%) are highly important.
  • A majority (64%) also say that they are more willing to purchase a high-protein breakfast item; 44% will even pay more for them.
  • Prior Technomic research even shows that…

In an effort to save you time, we’ve researched data points from publicly available sources throughout the internet and compiled some of the best research and data points into this document.

MacKenzie Corporation | Who Is The Athleisure Consumer?

  • According to a piece by CBS News, Americans spent nearly $44 billion on so-called ‘active wear’ [in 2015] up 16% over 2014
  • Meanwhile, denim sales have taken a hit, down 5% or more every year since 2013
  • The market is flush with customers ready and willing to spend $50-$150 per purchase (57%)

Cotton Inc. | Athleisure Category Remains Strong

  • 82 percent…


The Voice of the Millennial and Gen Z Consumer

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