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We spent hours putting together the best publicly available reports and data on breakfast so you can do better things with your life.

Technomic | “What’s in a breakfast?”

  • According to Technomic’s recent Breakfast Consumer Trend Report, a majority of consumers say a breakfast item’s ability to satisfy them until their next meal (75%), how filling the item is (70%) and its ability to energize them (56%) are highly important.
  • A majority (64%) also say that they are more willing to purchase a high-protein breakfast item; 44% will even pay more for them.
  • Prior Technomic research even shows that about half of breakfast consumers surveyed (49%) want to see more chain restaurants offer non-meat proteins on the menu. …



The Voice of the Millennial and Gen Z Consumer

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