Apple Pay

In response to my post on the problems of Apple Pay adoption, some respondents accurately pointed out that Uber has integrated with Apple Pay since 2014. I would like to take this opportunity to address this apparent error, and further develop my argument.

With Apple’s recent announcement to offer Apple Pay checkout on Safari, much has been said about the game changing impact this will have on online payments. In almost all the publicity this move by Apple has garnered, very little attention has been paid to…