Homepage
Open in app
Sign in
Get started
Forge and Smith
Making the Internet better, one website at a time.
Design
SEO
Content Strategy
Case Studies
Follow
🤩 How to Develop a Brand Strategy | Forge and Smith
🤩 How to Develop a Brand Strategy | Forge and Smith
Our team crafts websites. But before we can create a website for a client, we need to know your brand. The easiest way to help new hires…
Pamela Berg
Aug 24, 2021
UX Design 101: What Makes a Great Website? | Forge and Smith
UX Design 101: What Makes a Great Website? | Forge and Smith
A while back I wrote an article about web design mistakes, including a bad website checklist. But why focus only on the negative? There’s…
Pamela Berg
May 27, 2021
Search Intent 101 | The (Actually) Complete Guide | Forge and Smith
Search Intent 101 | The (Actually) Complete Guide | Forge and Smith
If you aren’t optimizing your posts and pages for search intent, there’s a good chance you’re wasting your time.
Pamela Berg
Mar 24, 2021
🍕 Pizza Party! How to Write Tasty Website Content
🍕 Pizza Party! How to Write Tasty Website Content
If you’re struggling to write website content, you’re not alone. Small businesses around the world are on that same struggle bus.
Pamela Berg
Jan 26, 2021
Optimize Content Like a Pro Using Yoast SEO
Optimize Content Like a Pro Using Yoast SEO
SEO is hard. Let’s not pretend there’s a straightforward way to get your content to rank, or to even understand what Google wants. If you…
Pamela Berg
Jul 22, 2020
How to Configure Yoast SEO on Small Business Websites
How to Configure Yoast SEO on Small Business Websites
In order for your website to make sales or capture leads, it first needs to earn traffic. But what if you barely have time to add new…
Pamela Berg
Jul 22, 2020
How to Pick the Best Social Media Platform for Your Business
How to Pick the Best Social Media Platform for Your Business
Every business needs a social media presence. Social media supports your website, integrates with SEO and ads, expands your reach, and…
Pamela Berg
May 26, 2020
4 Ways to Drive more B2B Website Conversions
4 Ways to Drive more B2B Website Conversions
Why do B2B companies have websites? We want to showcase our services and expertise so that people choose us over the competition! Whether…
Pamela Berg
May 19, 2020
23 Ways to Tidy Up Your Company’s Digital Presence (from Home)
23 Ways to Tidy Up Your Company’s Digital Presence (from Home)
If you’re a small business owner or manager who’s suddenly working from home, you might be wondering what the heck to do with your time…
Pamela Berg
Apr 3, 2020
7 Things to Look for in a Digital Marketing Company
7 Things to Look for in a Digital Marketing Company
There are lots of reasons to hire a digital marketing company, and most of them are tied to your website. Gathering leads, selling…
Pamela Berg
Jan 7, 2020
How to Plan a Year of Great Content on a Small Budget
How to Plan a Year of Great Content on a Small Budget
Consistency is key when it comes to content marketing. Regularly creating fresh, engaging content helps build a loyal audience. It’s also…
Pamela Berg
Dec 9, 2019
12 Reasons to Invest in Digital Marketing Strategy
12 Reasons to Invest in Digital Marketing Strategy
One of the biggest complaints we hear from our clients is that it’s hard to see (or prove) the value of digital marketing strategy. It…
Pamela Berg
Oct 25, 2019
How Much Does a Website Cost?
How Much Does a Website Cost?
By Shawn Johnston, Founder & Lead Strategist @ Forge and Smith
Forge Content
Sep 9, 2019
How to Understand Your Website SEO Audit
How to Understand Your Website SEO Audit
If you run a business website, you want it to rank well and get discovered. This means production of optimized content, social media and…
Pamela Berg
Aug 13, 2019
The 3 Post-Launch Stages of a Successful Website
The 3 Post-Launch Stages of a Successful Website
Investing in a new website or a redesign is a big deal. You want to see measurable results in your leads or sales, and in customer…
Pamela Berg
Jul 24, 2019
About Forge and Smith
Latest Stories
Archive
About Medium
Terms
Privacy
Teams