Vodafone loves Frames, too

Last week we announced that Deloitte became the first brand to use the sponsored Frames format. Now we have more exciting news:

Vodafone Portugal joined the ranks of innovative companies keen to have their logo and message placed next to our Charts. All charts related to Smartphones and Apps on Observador, our launch customer, now carry a Vodafone sponsorship, strongly associating their brand with topics that are at the core of their business areas.

We are extremely happy with the extraordinary reception brands have shown for this new format. It proves one more chapter in our vision where Publishers, Readers and Advertisers all have something to gain from Frames. We are now closer than ever to:

• Bring facts into articles with visually on-brand Charts
• Reduce workload on newsrooms by outsourcing and reusing charts
• Find a new, non-intrusive and visually appealing ad format
• Generate a new revenue stream for Publishers

More brands are in talks with Observador, so we hope to be giving you more good news soon. Stay tuned here on Medium or sign up to get email updates.