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FreshForm.
Insights about experience design, business, technology and people.
Customer Experience
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From Human to Hybrid
From Human to Hybrid
The Future of Human-Centered Design
Scott Robinson
Jan 17, 2020
Business. Design. Innovation.
Business. Design. Innovation.
Top business publications continue to write about the value of design in the innovative process. We’ve curated a list of articles from…
FreshForm.
Nov 30, 2017
Design in Business: Insights from Design Forward 2017
Design in Business: Insights from Design Forward 2017
Over the past year, FreshForm has been at the forefront of making Design Forward 2017 a reality.
FreshForm.
Nov 3, 2017
Deliver Better Customer Experience or Perish
Deliver Better Customer Experience or Perish
5 Signs Customer Experience Is More Important Than Ever
FreshForm.
Mar 17, 2016
5 Lessons About UX Design From Lyft’s Head of UX & Product Design, Frank Yoo
5 Lessons About UX Design From Lyft’s Head of UX & Product Design, Frank Yoo
In a recent webinar with User Testing, the head of UX and product design at Lyft, Frank Yoo, shared his wisdom about UX and how it works…
FreshForm.
Mar 10, 2016
The Importance of Understanding Your Customers
The Importance of Understanding Your Customers
This week, we look at three discussions about a common theme — understanding consumers. We learn about importance of researching your…
FreshForm.
Mar 3, 2016
Design Thinking, UX, and User Research
Design Thinking, UX, and User Research
Nowadays, there’s so much out there to learn from, it can be overwhelming. For marketers trying to stay on top of the constant tide of…
FreshForm.
Feb 18, 2016
Why You Need to Match Content to the Buyer Journey
Why You Need to Match Content to the Buyer Journey
When it comes to your marketing efforts, you want to reach the right people, at the right time, with the right messages. In order to do…
FreshForm.
Nov 12, 2015
Zooming In: Getting a Closer Look at Personas That Work
Zooming In: Getting a Closer Look at Personas That Work
Personas are a representation of a user based off of quantitative and qualitative research. They give marketers a better picture of who…
FreshForm.
Oct 1, 2015
Personas: The Key to Creating Content That Resonates
Personas: The Key to Creating Content That Resonates
I really like to give people thoughtful, personalized gifts. I think it’s the moment that someone opens the gift and their reaction that…
FreshForm.
Sep 24, 2015
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