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From A to C
Reflections of a design leader working at the intersection of design and data. I’m Alonzo Canada, VP of Design and Experience at ThoughtSpot.
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My Favorite Design Books
My Favorite Design Books
I often get asked about books to read and learn more about design, specifically product design. There isn’t the one book to read about…
Alonzo Canada
Mar 1, 2017
Creating Adoption for a New Product
Creating Adoption for a New Product
Trying to get your product to appeal to early customers? Limit features and dramatize key benefits to make it feel cool.
Alonzo Canada
Sep 26, 2015
Launching a New Technology and Product
Launching a New Technology and Product
Introducing an offering with new to the world technology? Explain how it works and demonstrate its viability to gain market traction.
Alonzo Canada
Sep 26, 2015
Design Strategies for Technology Adoption
Design Strategies for Technology Adoption
We wrote this article written to complement Geoffrey Moore’s Crossing the Chasm and Everett and Roger’s Diffusion of Innovations. In…
Alonzo Canada
Sep 26, 2015
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