4 Campaign & Marketing Ideas You Can Use This Gifting & Festive Season
The festive and holiday season is here, and so are (hopefully) good times! As more and more customers continue to opt for shopping and window shopping online instead of stepping into bustling markets, it’s become imperative for brands to use digital platforms, tools and services to draw customers towards them. The problem with digital platforms though? There’s much clutter to wade through, especially if you have limited budgets to work with.
Worry not! Here are 4 marketing campaign ideas, tried and tested by LBB, you can use for your brand to help you hit a home run this festive and gifting season.
1. Exclusive Gift Boxes for the Festive Season
Having a gift box with multiple options is any day better than individually picking up different products. Customers need an easy way out when it comes to buying gifts in these busy months. Gift boxes are a great way for brands to offer a glimpse of their products in small quantities. Be it skincare or mithai, these gift boxes can vary in different styles and sizes. Tastefully Loaded has put in gourmet delicacies, exotic teas, stationery, home decor, fashion accessories, and body products, all inside their hampers.
You can also introduce a gifting section on your website. This way customers can easily spot your new feature and know it’s an exclusive thing. For your social media, make use of the ‘Highlight’ feature on Instagram to highlight the story trail which is related to your festive deals and offers.
Tip: Have different price buckets for these.
2. Introduce Pop-up Sales and Flash Sales to Drive Traffic
Needless to say, consumers eagerly wait for these festive sales to grab the best deals. Running the deal for a short period gives customers that extra jolt to act fast and buy now. Pop-up sales work best for small businesses that sell hand-crafted products and do not have a permanent store.
3. Host Digital Events
Most of the on-ground events are now taking the shape of digital events (at least for now). To keep the festive mood in place, these digital events can add the right amount of feels to the overall festive experience (and it is safe). For example, Bhartiya Jalpaan (the famous mithai shop based out of Bangalore) is hosting this amazing experience on LBB ‘Make Your Own Diwali Snacks at Home’!
4. CSR for Goodwill
Be it a quilt distribution event in winters or Secret Santa on Christmas, a CSR (Corporate Social Responsibility) activity implies that the success of your brand is reliant on the cooperation of the local community and their impression on the wider community. There are countless examples of brands levering their CSR initiatives to engage their customers. At LBB, we helped The Body Shop in its CSR initiative to raise awareness about upcycling and recycling plastic by organising an exciting trip with female bikers to promote their initiative of #BringBackOurBottles (read more here). This drove an incredible response and uptick on reach and awareness for the brand alongside delivering on a positive change.
We’re known for our thoughtfully curated campaigns and out-of-the-box ideas, and have helped thousands of emerging and large enterprises build their brands better. Reach out to us here, and we’ll connect with you.
