Get More Leads Through LBB With These 6 Easy Steps
As you know, LBB has launched a new feature called Enquiry where customers can directly message brands with their queries or questions. Check it out here.
We’re excited to share that the initial customer and merchant response has been fantastic! Brands like Cornucopia, Picket Fence and Lap & Dado have already been using this feature and taking up customer queries.
If you’re already signed up to get enquiries on LBB, read on! If not, get in touch with us here so we can help you get started.
So, Who Is LBB’s Enquiry Feature For?
For products and services that require a certain amount of back and forth with the customer, leads are a great vehicle to generate a strong top of funnel, who can then be converted through emailers, phone calls, WhatsApp messaging, etc.
Think of yourself as a customer. You find an interesting wooden table online for ₹7500. Before making an investment, you would want to ask several questions from the retailer regarding the product. You might even have certain customisation requirements. In such cases (high touch categories), direct interaction between the customer and retailer becomes an easy way to seal the deal, and/or re-target this customer through emailers, WhatsApp messages etc.
While Home Decor is one example, enquiries is also a great option for our partners who are in categories such as homestays, Indian and western fashion that is slightly more luxe or festive in nature- where customers are likely to want to build trust with the brand before spending a significant amount of money.
Here’s How You Can Get More Leads On LBB:
- Get More Content About Your Brand Added On LBB
LBB’s primary interface is content and information, and this is how customers discover new brands through our platform.
LBB’s app has a personalised feed which means that customers see more of what they are interested in. Customers have a limited amount of time, and may end up skimming over your brand. Therefore, ensuring there are plenty of recommendations about you on our feed in the form of posts or videos will drive up discoverability.
More information = more discoverability = more leads
If you haven’t been recommended on LBB yet, get in touch with us here. In case you have been recommended on LBB once or more, reach out to us here.
2. Add Your Catalogue On The Recommendations Post
If your brand is already on LBB, this means that you’ve been ‘recommended’. Adding your catalogue to these recommendation posts is an added benefit. This way, the customer gets to see the variety of products your brand has to offer. The enquiry feature also allows them to select the product and lets them send you their query accordingly.
You can get in touch with us on merchant.lbb.in, and our team will set up your catalogue on LBB.
3. Refresh your catalogue!
Keep letting our customers know that you’re adding more products to your store by updating your catalogue with newer collections and products. The LBB customer wants all things new and unique- so, as and when new stock comes in, keep our customers updated by adding more pictures, specifications, customisation options and more.
4. Ensure a SOLID customer service
One of our top used features on a post- be it a video post or a standard post — is WhatsApp sharing. Customers who find your product interesting may refer your post to their friends and family. Higher chances of doing this is if they have had a pleasant experience interacting with you. More the referrals, more are your chances of getting new leads! So once you’ve got a lead from LBB, do ensure you deliver on a fantastic customer experience.
5. Use Videos
Videos are a perfect way to display your product. In fact, if you run a home decor brand- use home tour videos! Your customers will get a better understanding of your product, once they see it placed in a regular-day setting.
Video content helps in driving more customer interactions, ending up getting you more leads.
6. Have A USP That Is Clear To Customers
Your USP is what will make you different from the rest of the crowd. Take Cornucopia as an example; they take old clothes and convert them into quilts and blankets! Similarly, if your brand stores affordable products, make sure you tell that to your customers loud and clear. The clearer you are about your USP, the better quality leads you’ll be able to get.
May sound like too much to take care of but LBB is here to help you. Hit up us here and we’ll be happy to connect with you!
