IN DEFENSE OF BRANDING

Does Branding in the Defense Industry Matter?

Does Product Branding Make Cents?

Banks are looking to new branding trends as a way to establish product differentiation.

A Clear Choice

Understanding the Brand Value Proposition

Top 5 April Fool’s Day Brand Pranks

Managing a brand is a big responsibility, but it doesn’t mean a brand can’t mess around. A good…

COMBATING YOUR INDUSTRY BRAND

The challenges of protecting your corporate brand in the Defense Industry.

The Bad Consequences of Good Values

“Only 27% of U.S. Employees Believe in Their Company’s Values”¹

Keeping the Branch Bank Doors Open

Going to your local branch doesn’t have to be like going to the dentist

WHAT THE PENTAGON IS LEARNING ABOUT BRANDING

But they may have missed the boat in renaming US Pacific Command.

ARE CORE VALUES REALLY CORE?

Create Values That Are Really Distinctive to Who You Are

In Banks We Trust

The devaluation of trust and impact on brand reputation.