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Diverge Branding
Branding. Design. Marketing Communications.
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WHAT THE PENTAGON IS LEARNING ABOUT BRANDING
WHAT THE PENTAGON IS LEARNING ABOUT BRANDING
But they may have missed the boat in renaming US Pacific Command.
keith brock
Jun 1, 2018
INDUSTRY BRANDS
INDUSTRY BRANDS
A Case For Why Industries Are Brands Too.
keith brock
May 22, 2018
COMBATING YOUR INDUSTRY BRAND
COMBATING YOUR INDUSTRY BRAND
The challenges of protecting your corporate brand in the Defense Industry.
keith brock
May 18, 2018
IN DEFENSE OF BRANDING
IN DEFENSE OF BRANDING
Does Branding in the Defense Industry Matter?
keith brock
May 9, 2018
A Clear Choice
A Clear Choice
Understanding the Brand Value Proposition
keith brock
May 3, 2018
Does Product Branding Make Cents?
Does Product Branding Make Cents?
Banks are looking to new branding trends as a way to establish product differentiation.
keith brock
Apr 25, 2018
In Banks We Trust
In Banks We Trust
The devaluation of trust and impact on brand reputation.
keith brock
Apr 18, 2018
Latest
Keeping the Branch Bank Doors Open
Keeping the Branch Bank Doors Open
Going to your local branch doesn’t have to be like going to the dentist
keith brock
Apr 11, 2018
The FIRST BANK of Difference
The FIRST BANK of Difference
Achieving Brand Differentiation in a Commoditized Industry
keith brock
Apr 4, 2018
Top 5 April Fool’s Day Brand Pranks
Top 5 April Fool’s Day Brand Pranks
Managing a brand is a big responsibility, but it doesn’t mean a brand can’t mess around. A good sense of humor can up a brand’s…
Jon Collins
Mar 29, 2018
The Bad Consequences of Good Values
The Bad Consequences of Good Values
“Only 27% of U.S. Employees Believe in Their Company’s Values”¹
keith brock
Jan 5, 2018
DO CORE VALUES REALLY MATTER?
DO CORE VALUES REALLY MATTER?
Core Values do not matter if they are simply seen as a veiled attempt by management to inspire and motivate employees with meaningless and…
keith brock
Dec 20, 2017
AVOIDING THE PITFALLS OF MEANINGLESS VALUES
AVOIDING THE PITFALLS OF MEANINGLESS VALUES
8 Guidelines for Definitive Core Values
keith brock
Dec 12, 2017
ARE CORE VALUES REALLY CORE?
ARE CORE VALUES REALLY CORE?
Create Values That Are Really Distinctive to Who You Are
keith brock
Dec 6, 2017
EVERY GOOD VISION DESERVES A GOOD MISSION
EVERY GOOD VISION DESERVES A GOOD MISSION
Creating a good Mission statement requires an understanding of how the Mission relates to the Vision. The Vision defines where the…
keith brock
Nov 30, 2017
A VISION OF THE FUTURE
A VISION OF THE FUTURE
A good Vision statement requires a combination of dreaming big and being honest
keith brock
Nov 27, 2017
VISION OR MISSION?
VISION OR MISSION?
The cornerstones of most organizations are their Vision and Mission statements. Not everyone agrees, however, on what the difference is…
keith brock
Nov 20, 2017
DO YOU KNOW WHAT YOUR BRAND STANDS FOR?
DO YOU KNOW WHAT YOUR BRAND STANDS FOR?
Do you and your employees know what your company stands for? Do you know what makes it different from its competitors? Some research has…
keith brock
Nov 13, 2017
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