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Front Office Sports
Insight, news and authority at the intersection of sports and business. Follow us on Twitter at
http://gofos.co/2pfrjHL
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Marketing
Kraig Doremus
in
Front Office Sports
Jan 15, 2018
Tire Wars, Innovation Highlight Goodyear’s Relationship with NASCAR
The company has been a stalwart on…
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50
1 response
Daniel Oh
in
Front Office Sports
Dec 22, 2017
AI and Its Role in the Future of Sponsorship Valuations
The technology could end up saving companies time and money.
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66
Aaron Blake
in
Front Office Sports
Dec 8, 2017
Why Comcast Chose NASCAR to Help Promote Their Partnership with Team USA
The company wanted to capitalize on the timing of the race and the passion of the fans.
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61
Daniel Oh
in
Front Office Sports
Dec 6, 2017
From Media to Agency: The Andrew Stallings Journey
Now working for Mosaic, Stallings has learned a lot along the way.
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153
Austin Weaver
in
Front Office Sports
Dec 6, 2017
2020 Vision (of Marketing)
What Nike and Kevin Durant’s release of the 2018 KD eyewear collection means for the future of athlete marketing.
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157
Max Simpson
in
Front Office Sports
Nov 29, 2017
The Advantage of Experiential Marketing in Sports
With more sponsors looking for tangible activations, experiential marketing could be the storyline of 2018.
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55
Austin Weaver
in
Front Office Sports
Nov 29, 2017
Opinion: Pace of Play isn’t the Problem
Which is wasting more time? Actual game play or antiquated commercial systems.
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50
Owen Sanborn
in
Front Office Sports
Nov 22, 2017
Why Data Has Become Marketing’s Most Powerful Tool
The more data collected, the easier it becomes to create profiles around your customers and fans.
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51
Justin Herrin
in
Front Office Sports
Nov 21, 2017
How Audi and Airbnb Took Fan Experience to Unprecedented Heights
In early August, Audi and Airbnb gave fans the opportunity of a lifetime.
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57
1 response
Amari Dryden
in
Front Office Sports
Nov 21, 2017
Storytelling in the 21st Century
Patty Hubbard is hoping to redefine how athletes build their brands.
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59