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Front Office Sports
Insight, news and authority at the intersection of sports and business. Follow us on Twitter at
http://gofos.co/2pfrjHL
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Sponsorship
Daniel Oh
in
Front Office Sports
Jan 17, 2018
Inside Scotiabank’s Landmark Deal with MLSE
The $800 million dollar deal is one of the largest in professional sports history.
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53
Max Simpson
in
Front Office Sports
Jan 16, 2018
Beyond the Patch: How Harley-Davidson and the Milwaukee Bucks are Capitalizing on Their Partnership
Activations extend beyond the 2.5in by 2.5in area on the jersey.
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51
Justin Herrin
in
Front Office Sports
Nov 21, 2017
How Audi and Airbnb Took Fan Experience to Unprecedented Heights
In early August, Audi and Airbnb gave fans the opportunity of a lifetime.
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57
1 response
Daniel Oh
in
Front Office Sports
Nov 3, 2017
A Concerning Trend: The Growing Gender Pay Gap in Sports Sponsorships
Unfortunately, the gap has been growing over the years.
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52
1 response
Michael Silver
in
Front Office Sports
Oct 26, 2017
StubHub’s Deal with the NFL About More Than Just Tickets
Company will help on research to enhance the…
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52
Daniel Oh
in
Front Office Sports
Oct 24, 2017
Decoding 2.0: Receptivity Theory and the Power of Niche Sponsorship Strategies
New study unveils unique findings when it comes to sponsorships.
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100
Justin Herrin
in
Front Office Sports
Oct 20, 2017
Everton Seeks New Digital Audiences With Angry Birds Sleeve Sponsorship
An interesting partnership with a unique goal.
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50
Daniel Oh
in
Front Office Sports
Oct 13, 2017
The Evolving Role of Sponsorship, and How Properties Are Acting
A development to keep an eye out for within sponsorship is the growing sentience of properties.
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67
Scot Chartrand
in
Front Office Sports
Sep 28, 2017
Are NFL Stadium Naming Rights Worth It?
Data suggests that beauty is in the eye of the beholder.
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57
Michael Silver
in
Front Office Sports
Sep 21, 2017
Kickin’ It: An Inside Look at the Life of a Professional Skateboarder
Kelvin Hoefler talks about life…
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58