Unless you’ve been living under a rock for the last two weeks, Marvel Comics’ property, DEADPOOL is making a ton of money. Its road to release been bumpy as hell, but let’s briefly run down its history:

Fan favorite Deadpool…

Ryan Pangilinan in FTTWsocial

Apr 3, 2015

“It’s like Snapchat and Vine, but not.”

Within the last few weeks, we’ve been bombarded with Meerkat and Periscope, two apps that link to your Twitter in which you can tweet out video from your phone in real time. These are interesting apps and I’m sure that the market will crowd around it.

Ryan Pangilinan in FTTWsocial

Mar 23, 2015

Why #RaceTogether Backfired

Last week, Starbucks set the internet ablaze by pushing their employees to talk about race to customers coupled with the hashtag “#Racetogether.”

Ryan Pangilinan in FTTWsocial

Mar 10, 2015

Tweet to Win

Recently, Variety posted an article about how one tweet about a movie can equate to around $560 at the box office, measuring tweets based on frequency of movie mentions and the weeks leading up to its release. It’s actually a pretty interesting graph. In fact….

Ryan Pangilinan in FTTWsocial

Jan 20, 2015

Strategize, get eyes

My mom became a small business owner well into her 50s. Despite the fact she holds a marketing degree, she hadn’t quite assimilated or even come to understand how social media worked in 2011. It’s not necessarily her fault, either. Like many college grads, she found it extremely difficult to…

Ryan Pangilinan in FTTWsocial

Jan 12, 2015

DI-FLY

In the many years that I’ve been working within the social media construct, the most common thread that many people is that there’s a misconception that social is simply just making a number of posts on Facebook and Twitter.