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A global view of digital commerce, mobile lifestyles, and data-driven marketing
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Life Is a Disco — the Offline to Online Journey
Life Is a Disco — the Offline to Online Journey
E-commerce abstracts the real-life shopping experience to a digital channel. That may seem an antiseptic way of looking at things…
Tony Long
Sep 14, 2022
Cookies (And Apples) You Can’t Eat Anymore
Cookies (And Apples) You Can’t Eat Anymore
The furore has died sufficiently for us to have a rational conversation about your snacking habits. We are, of course, talking about the…
Tony Long
Apr 12, 2022
E-Commerce for the Ecology
E-Commerce for the Ecology
When you take a look at your plans for 2022, take the extra time and effort to visualize the ripple effect your business has. And fix it.
Tony Long
Oct 20, 2021
The Consumer Intention Cube — Part 4
The Consumer Intention Cube — Part 4
We wrap up our journey by revisiting the Teenager’s Bedroom Challenge, and looking into the Proximity Line, PESO media, and more
Tony Long
Oct 12, 2021
The Consumer Intention Cube — Part 3
The Consumer Intention Cube — Part 3
Visualizing the Consumer’s Journey
Tony Long
Oct 5, 2021
The Tensions that Drive The Model
The Tensions that Drive The Model
In Part 1 we discussed how the customer journey and the purchasing funnel — the grandfather and great-grandfather of commerce models…
Tony Long
Sep 28, 2021
The Myth of the Funnel and the Journey — Part 1
The Myth of the Funnel and the Journey — Part 1
It occurred to me while I was reading to my kids: People like easy explanations.
Tony Long
Sep 24, 2021
The Octopus and the “Alive Web”
The Octopus and the “Alive Web”
The octopus relies on its decentralized centers of intelligence to analyze their surroundings to achieve their goals…
Tony Long
Aug 24, 2021
Celebrating the Life (And Death) of the Product Detail Page
Celebrating the Life (And Death) of the Product Detail Page
What needs to happen for the PDP to be the link between yesterday’s purchase and tomorrow’s purchase?
Tony Long
Jul 26, 2021
How Much Consumer Centricity Is Too Much?
How Much Consumer Centricity Is Too Much?
We’re going a little off-piste here. This topic was not in my editorial calendar, and it breaks away a bit from e-comm. I didn’t even start…
Tony Long
Jul 13, 2021
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