Product Management

Legacy Software

The term “Legacy Software” has negative associations — outdated, rigid, unimaginative. In reality, legacy software often offers…

Onboarding

When a company has achieved Product/Market fit and is refining its sales approach, the next test is the customer onboarding experience…

The Science of Customer-Led Software Design (Part I)

The Art of Customer-Led Software Design (Part II)

Pilot Companies

Since settling on a general business focus in June of last year, we have moved deliberately to develop our first product (as…

There are Hidden Costs in Pursuing New Markets

Whether you are contemplating a new business or looking at new market…

Startups Think Differently Than Established Companies When Evaluating New Markets

Assessing Market Opportunities: A Bottoms Up Framework

Assessing Market Opportunities : A Top Down Approach

Assessing Market Opportunities

Way too often, companies lack discipline around evaluating new markets and dive head first into new areas…