Startup

Greenfield Projects

The origin of the term “Greenfield Project” stems from the construction industry. Simply defined: it is a purely new…

Sales Cycle

Let’s say you have a startup idea for enterprise software. To make a sale, you have one of two options. You can make (and sell) a product…

Pace

The benchmark for growth has changed radically for software companies.

Due Diligence

Outside of pitching to individual investors one at a time, the typical ways for a startup to solicit early-stage (angel) investment…

Here’s the pitch…

In the world of startups, the process of raising capital is overly glorified by the media and in popular opinion. The reasons…

The Science of Customer-Led Software Design (Part I)

The Art of Customer-Led Software Design (Part II)

Onboarding

When I worked at a larger company, a small part of my VP role was welcoming new employees during their onboarding sessions. Every other…