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Gameloft Leaves a Viewable Impression on the Digital Ad Space

Gameloft Leaves a Viewable Impression on the Digital Ad Space

Gameloft Advertising Solutions received high viewability scores from Moat, more than doubling the industry benchmarks.
Go to the profile of John Bauer— Gameloft
John Bauer— Gameloft
What a Gameloft Store Means for Carriers

What a Gameloft Store Means for Carriers

Gameloft offers a customizable game distribution platform that gives end users access to gaming content via carriers.
Go to the profile of John Bauer— Gameloft
John Bauer— Gameloft
The Mobile Gaming Phenomenon: How Can Brands Enter the Arena?

The Mobile Gaming Phenomenon: How Can Brands Enter the Arena?

A couple of weeks ago I spoke at the IAB’s Media and Entertainment seminar alongside Google and LoopMe. In case you missed it, here are…
Go to the profile of John-Paul Burke
John-Paul Burke
What It Means to Be Well-Placed on Mobile

What It Means to Be Well-Placed on Mobile

Experienced marketers know advertising is the art of creatively delivering a message. Whether the message is “buy a product” or “we exist,”…
Go to the profile of Casey Campbell
Casey Campbell
Why Amazon’s Mobile Game Competition Includes Minion Rush

Why Amazon’s Mobile Game Competition Includes Minion Rush

Casual games and tournaments may seem like an unlikely combination, but the idea of fun mobile games and competitive events working…
Go to the profile of John Bauer— Gameloft
John Bauer— Gameloft
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SONDAGE : LES QUÉBÉCOIS JOUENT PLUS AUX JEUX VIDÉO QUE LE RESTE DU CANADA

SONDAGE : LES QUÉBÉCOIS JOUENT PLUS AUX JEUX VIDÉO QUE LE RESTE DU CANADA

Un récent sondage de Gameloft en partenariat avec Léger démontre que les habitudes de jeux diffèrent grandement entre les Québécois et le…
Go to the profile of John Bauer— Gameloft
John Bauer— Gameloft
SURVEY: QUEBECERS PLAY VIDEO GAMES MORE THAN OTHER CANADIANS

SURVEY: QUEBECERS PLAY VIDEO GAMES MORE THAN OTHER CANADIANS

A recent survey by Gameloft, in partnership with Leger, shows that there are significant differences between the gaming habits of…
Go to the profile of John Bauer— Gameloft
John Bauer— Gameloft
Zenith Mobile Consumption Study — Mobile Still On The Rise

Zenith Mobile Consumption Study — Mobile Still On The Rise

A new report by Zenith has found that mobile will account for 24% of global media consumption this year. According to the study, the figure…
Go to the profile of John-Paul Burke
John-Paul Burke
Digital Advertisers Focusing on Brand Safety

Digital Advertisers Focusing on Brand Safety

The landscape of digital advertising is massively changing. The industry is being held to a higher standard as important advertising…
Go to the profile of Casey Campbell
Casey Campbell
The Rise of the Auto-Gaming Relationship

The Rise of the Auto-Gaming Relationship

Gameloft’s Global racing sensation Asphalt 8: Airborne working with automotive partners since 2013.
Go to the profile of John-Paul Burke
John-Paul Burke
Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness

Swipe Right on Gamified Advertising — Memorable Ads and Brand Awareness

How playable ads create lasting memories and increase positive brand awareness for advertisers.
Go to the profile of John Bauer— Gameloft
John Bauer— Gameloft
It’s Time to Talk about the Elephant in the Room

It’s Time to Talk about the Elephant in the Room

What it means for Gameloft when the big players announce rewarded in-app ad units, including playable ads.
Go to the profile of John Bauer— Gameloft
John Bauer— Gameloft
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