Top Marketing Resource Management Software to Boost Asset Control and Resource Allocation
Marketing resource management (MRM) streamlines marketing processes, enabling businesses to optimize resource allocation, enhance collaboration, and maintain brand consistency. By centralizing assets, automating workflows, and providing real-time analytics, it boosts efficiency, reduces errors, and ensures timely campaign execution.
How to choose an appropriate marketing resource management software? What features and characteristics should be considered?
In this post, we discuss the best MRM software solutions for different kinds of businesses.
Marketing resource management software: definition and its real power
Marketing resource management software is a digital solution that provides tools and capabilities for marketing teams to efficiently plan, execute, and manage their campaigns and resources.
This kind of marketing project management software helps streamline marketing processes, facilitate collaboration, allocate budgets and resources, track campaign performance, and ensure brand consistency. As with any resource management software, MRM tools are designed to enhance the overall effectiveness and productivity within an organization.
Now let’s consider the most demanded features that modern MRM tools come with.
Standard features of marketing resource management tools
Modern MRM systems provide functionality for planning, task management, workflow automation, and resource allocation in project management.
In the following picture, you can see the core features usually found in marketing resource management platforms.
Now it’s time to move on to explore the top online solutions that will help you improve your marketing project management and resource allocation.
Best marketing resource management software solutions worth your consideration
The world of marketing resource management tools is represented by various solutions. They differ depending on their functionality, opportunities, and pricing.
Let’s explore these software solutions.
GanttPRO
- Best for: managing marketing resources on a Gantt chart
- Pricing: starts at $7.99 user/month (billed annually).
GanttPRO is well known in the world of professional project management.
Project managers all over the world use it in various spheres: for IT needs, in manufacturing project management, to manage construction projects step by step, or as an advanced creative agency project management tool.
This software combines detailed task management, planning, budgeting, workflow automation, time tracking, and advanced resource management in one convenient platform.
It looks perfect for marketing teams handling creative projects, as it offers a powerful online Gantt chart for planning and tracking resources.
With its help, you can create timelines with as many resources as needed, track deadlines, set task dependencies, collaborate across teams, and more.
GanttPRO is a reliable tool for daily, weekly, monthly, or yearly planning. Additionally, marketing managers can grant specific data access rights to colleagues, allowing them to work with various account roles and project permissions.
The tool offers professional growth for various teams and provides great SaaS partner programs for smart collaboration.
Top 5 features for MRM:
- Professional resource management.
- Advanced planning based on a Gantt chart.
- Task management.
- Time tracking.
- Budget management.
Trello
- Best for: managing marketing resources on a Kanban board
- Pricing: starts at $5 user/month (billed annually).
Trello will suit everyone who strives to manage work through boards and cards.
This platform is specifically designed to offer a versatile and transparent way of organizing work processes, even for intricate marketing projects and campaigns.
Trello has an attractive user interface that can be tailored to match your team’s unique project management approach. To get started, users simply create various stages within their workflows using columns like Backlog, Design, To-do, Doing, Code Review, Testing, and Done (or customize columns to suit their needs).
Moving cards from one stage to another is as simple as a quick drag-and-drop action. In addition to visual organization, Kanban cards in Trello can include essential details such as due dates, assignees, mentions, comments, attachments, and more.
Top 5 features for MRM:
- Simple yet powerful Kanban boards.
- Calendar view.
- Powerful search and filtering.
- Time tracker.
- Custom fields.
Filecamp
- Best for: generating a searchable library of digital files
- Pricing: starts at $29 unlimited users/month (billed annually).
Filecamp stands as a widely recognized (MRM software solution for businesses of all dimensions. Its primary mission revolves around the secure, efficient organization, control, and distribution of marketing assets.
Within the realm of Filecamp, users will discover an effortlessly navigable sanctuary for their digital assets. This platform empowers them to forge a centralized, easily searchable digital library, ready for sharing with both internal collaborators and external partners and stakeholders.
Filecamp’s arsenal includes a formidable array of advanced sharing permissions. These permissions grant meticulous control over file and folder access, thus facilitating seamless collaboration on marketing ventures with clients and partners. This ensures the utmost security in file sharing and incorporates a convenient built-in media library, bolstered by online proofing capabilities.
Top 5 features for MRM:
- Workflow management.
- File storage.
- Document management.
- Content management system.
- Reporting.
Screendragon
- Best for: large marketing departments within enterprises
- Pricing: personalized quotes.
Next up on our lineup of top-tier marketing resource management software is Screendragon.
This platform stands out as a comprehensive workflow management solution designed to cater to the needs of enterprises, particularly those housing sizable marketing teams and departments. Its core mission revolves around streamlining marketing operations, driving cost efficiency, and accelerating time-to-market.
Screendragon has an array of robust features complemented by an intuitive user experience. Users can navigate through visually engaging dashboards, craft project blueprints, efficiently allocate resources, delegate tasks, enforce deadlines, and effortlessly manage budgets. The real-time calendar serves as a dynamic showcase, offering a glimpse into ongoing projects and campaigns while detailing task assignments.
Top 5 features for MRM:
- Task management.
- File sharing.
- Time tracking.
- Document management.
- Billing & invoicing.
Workamajig
- Best for: remote teams and freelancers
- Pricing: starts at $50 team/month (billed annually).
The creators of Workamajig have positioned this platform as an ideal MRM solution tailored for creative teams. It empowers them to visualize schedules, track resources, and manage workloads effortlessly.
In addition to these features, Workamajig also offers task management, email integration, budget oversight, time tracking, and numerous other functionalities.
One of its standout features is its robust resource management capabilities. Users can easily view, sort, filter, and group their tasks and activities to gauge project progress and determine whether resource reallocation is necessary.
Top 5 features for MRM:
- Calendars.
- Task management.
- Planning and scheduling.
- File sharing.
- Budget management.
All the tools mentioned above demonstrate that a well-chosen MRM solution can empower marketing teams to unleash their full potential.
Would you like to explore some more powerful marketing resource management software options?
Easy as pie!
Dive into the full version of this article https://blog.ganttpro.com/en/marketing-resource-management-software/ and get more insights.
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