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Get (really) prepared to expand your online business internationallyYour online business is well established & you start looking at an international expansion? International business is not just an expansion of the domestic operations ; markets vary throughout the world. So run a thorough analysis through 1 or more of those matrices.
Note from the editor
Your online business is well established & you start looking at an international expansion? International business is not just an expansion of the domestic operations ; markets vary throughout the world. So run a thorough analysis through 1 or more of those matrices.
Editors
Sandra Yonter
Marketing expert. Building, managing and growing online business units internationally. Global citizen.